Getting What You Need Using Social Media Marketing As A Real Estate Agent

The world is not what it was ten years ago for the real estate agent

. It is very competitive for not only new agents but for established ones as well. Where you used to be able to rely on the yellow pages and referrals in the past, today you need to rely on social media marketing.

The consumers are online and they have the power and you need to go to the power source. If you ignore the importance of social media marketing you are only setting yourself up for failure. The established agent who has not had to use media marketing is in greater danger of losing momentum.

Getting started with world of social media is easy when you know what to do. If you do not have the technological skills to do it hire those who do. Find a way to get into the pool even if you do not know how to swim effectively. Here are a few tips on the road of getting started.

Website: Having a website online is your way of getting out there and getting noticed. You should have a website through your company that says who you are as an agent but you should also consider what many others have done and have a website that pertains to the local community. The power of having a site related to the community is a place that will benefit others in it. Showing your social justice will show others you care as well and they will want to do business with you.

Blog: Having a specialization in your experience base can give you a forum to blog about. The way you can do this is simply start your own blog and then market it effectively. With this media you can effectively develop a following in your expertise. Support other blogs that pertain to yours such as contracting work and interior design to link other interests to potential clients and you promote potential clients for others.

eNewsletter: Sending out an eNewsletter on a weekly basis will keep you in front of the community and the people you have done business with and intend to have future business with. Give advice and tips on life as it pertains to everyone. Discuss local events and if there are holidays coming up you can even share a favorite recipe or decorating tips. Within the newsletter you are able to add in where to find you as an agent and other website information. You are reaching the community through life interests and not hard selling your services.

Join Forums: Joining and starting your own forums can help you as well. Many people have questions about purchasing a home and having a simple area that they can ask advice and give opinions without the pressure of working with you will open doors. Add a link to your website so they can find you to do business if they want to.

The social media marketing that you effectively use will build your business and increase your lead potential. Using Medias such as Facebook and Twitter are also very effective. Use a Facebook that is exclusively for business purposes if you have a separate personal one.

by: Alexis Jameson

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