Getting the Male Market on Your Side with Advertising Postcards

Getting the Male Market on Your Side with Advertising Postcards

Postcard printing has always been used as a precision guided tool in marketing to specific target audiences. In this particular tutorial in postcard printing, I will teach you how to get the male market on your side with specifically designed full color postcards. Just follow the design and printing tips below and it should be easy enough for you to create the ideal postcards that gets that male market to respond to your marketing message.

1. Use images directed to the male psyche Since a color postcard is a primarily visual medium, the best way to get that male target market on your side using this tool is to use images directed at the male psyche within the postcard layout. Now, the specifics of male interests may vary from culture to culture, but the basic images that should attract them are images of beautiful women as well as a male-centric hobby like sports, cards, gadgets etc. If you have these images in your color postcards, you are sure to turn those male heads in the direction of your print.

2. Compose a straightforward title Next, getting those male audiences to get engaged with your marketing postcards means having to compose more straightforward titles. Most men don't beat around the bush when it comes to communication and when they read color postcards and other prints, they typically want to get to the point immediately. So do not dwell too much on the prose and poetry of your color brochures. Be direct with your color postcard title, they'll respond faster to your marketing messages in this way.

3. Be precise with your colors Now, the male market is actually picky with colors. Send them a violently pink postcard and they might not pick that postcard up, but if you send them a deep red postcard or a black and white one, they should easily read those. So make sure that you test out your color postcard schemes before mass producing your custom cards. Make sure to get feedback from a small sample of a male audience so that you are sure they will pick up your cards easily.

Normally though, I would advise using full color photographs, and then just use a white base for the postcards. If you really need to color the whole color postcard, it is best to use neutral colors so that you can easily be accepted by the male audience. Cooler colors such as blue and green should also work well, and if you want to attract more, maybe a deep red color should work. But the best options here are neutral colors.

4. Use standard postcard templates Also, try to not rock the boat too much when it comes to the postcard template. You do not need to use a really large type of color postcards to attract those male readers. A simple postal-service-approved color postcard template should be easily okay for the audience you are targeting. They won't really mind it.

5. Be simple with the fonts Finally, to make sure that you really do make those male audiences understand your postcard message, you should try to be always simple with your use of font styles. Most men do not care for intricately designed postcard titles. Most will just consider it as a design and not read it outright. So it is best to use sans serif fonts that are clean, clear and easily understandable.

So those are the simple ways that you can do to get that male market on your side with your marketing postcards. With just a little creative postcard printing, you should easily get your response targets effectively. Good Luck!

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