Give Careful Thought To Your Options When Selecting Promotional Products

Youve spent years and thousands, possibly millions

, of dollars establishing your brand in the market place. Doesnt it make sense that you would want to reinforce that brand with top quality promotional products? You want to get fast service, a fair price, and promotional products that you are proud to hand out. The fact of the matter is there are literally hundreds of providers and thousands of options to choose from when you are selecting promotional products. The whole process can be a bit overwhelming. It is possible to narrow your search and end up with the promotional products you need at a price that wont break your budget.

The best way to approach the process of selecting promotional products is to take it slowly. Think about why you are investing your hard earned money in promotional products you will just give away. First of all, what is your purpose for selecting the items? Will you be handing them out at a trade show or will they be at your office for customers to pick up when they come by? Are you hoping to get customers to take some action such as call you or are you just trying to increase visibility? Who will be receiving the items? Are the items intended for upper level executives or back office workers? Does the intended recipient of your promotional products travel?

These questions are important because you are investing in an item that is intended to reinforce your companys name in the market place and set it apart from its competitors. If you select a relatively expensive items such as an umbrella will the person just give it to a family member instead of keeping it front and center in his or her office so that your company name and contact information is handy when they need it? If you hand out highlighter pens will the person hold on to them or will they end up in the son or daughters book bag? Does it even matter where the product winds up?

Take, for example, an executive who travels to regions where the type of electric current varies. You want this person to keep your company in mind when selecting high dollar services. What would be a better choice as a promotional itema baseball cap or an electricity converter? This is just an example of the type of thing you should think about when selecting promotional products. Perhaps this example doesnt apply to you. Heres another one. You have a company that provides some type of mechanical service. Which would be a better promotional itema baseball cap or a calendar? In this case the decision is probably more difficult. Thats where budget comes in.

Of course you cannot select promotional products without thinking about how much money you have to spend. Once you have thought about the type of person you would like to give your promotional products to and you understand what the purpose is you can take a look at your budget. Find a group of items in your price range then apply the logic outlined above to evaluate your options.

by: Devlin S.Walker

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