Go Viral Or Go Home!

The concept viral has become an increasingly common term wherever you go these days

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Lets begin by explaining this peculiar term viral in a nutshell. When it comes to the viral concept, it means to spread an idea across many mediums, be it an image, text or video.

Social media has allowed the viral concept to be blown out of the water and get taken to new heights that we could not have possibly imagined! Viral videos have created a new era which thrives on being cool and creative and has now demonstrated that being cool and creative sells, what with the millions of views that can come as a result.

Did any of you ever hear about the cyclist in the game reserve who got knocked off his bike by a buck? Within seconds the video had gone viral with millions of people sharing the video and passing it along because it was amusing, shocking and original. Those are just a few words to describe how a video can go viral.

Lets not forget how YouTube was utilised at the 2008 American presidential election campaign, where the video with Barrack Obama and the women singing comedic praises towards him poured in hits from across the globe. Perhaps this influenced his winning of the election just a tad?

Ideas are not just pulled out of thin air. It takes mobilising an army of creative minds armed with the art of taking an idea and breathing the life of a true story of success into it.

Through various social mediums one must drum up an audience big enough to fill rugby stadiums and open their ears wide to give them what they want to hear. Thanks to the audience you can let them be the official judicators of what works and what doesnt, at an instantaneous speed too! That way you always know what direction to turn to.

Heres another example that was brought to life from creative team work through your friends at Digital by Design: The SABAT Batteries campaign dubbed Help Save the Brave went viral, spreading and sharing the suspenseful, dramatic storyline of four students marooned in the Kalahari through video, podcast and blog formats across various social media platforms, namely Youtube and Facebook. So far we have harvested hits in the hundreds of thousands and are still growing!

Aside from being creative and original, videos go viral by personifying it with elements of people and real life, just like the four students stranded in the Kalahari so our audiences can relate and familarise themselves with the bigger picture at hand.

At Digital by Design, we take an idea, however boring and bland it may seem (batteries come to mind?) and put it into our creative factory of thoughts and ideas nurtured by massive teamwork (like four cool people figuring out how to bring their car back to life and out of the horrors of the desolate wild). The end product is something cool that can be looked at, heard, shared and distributed across the world.

Perhaps you have an idea that needs cool and creative upgrading, so that it can be distributed and shared across the world with. Visit www.digitalbydesign.co.za for a diagnosis and we will demonstrate how our fleet of operations working round the clock can make your ideas and ideals go viral.

by: DbyD

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