Godrej Appliances Launches Indias First Ever 6 Star Performance Refrigerator With Best In Class

Godrej Appliances launches Indias First Ever 6 Star Performance Refrigerator with best in class features

- cutting edge features such as maximum energy efficiency, cooling and space makes it the undisputed leader in the refrigerator segment

With its philosophy Designed by Curiosity, where new products are designed by closely understanding Indian consumer preferences and aspirational values, Godrej Appliances - one of Indias leading appliance manufacturers which has in the past 8-9 years introduced BEST IN CLASS products, has taken up the need for Enhanced Technology in the Refrigerator in Indian homes to a new level by announcing the launch of Godrej Edge Pro Refrigerator range.

Godrej Appliances in line with its brand promise of 'Designed by Curiosity' today unveiled its EDGE PRO REFRIGERATOR. Offering 6 star performance across parameters such as Maximum Energy efficiency (15% more energy efficient than other 5 Star Refrigerators in its class*), Maximum Space (44% more vegetable space than other 5 Star Refrigerators in its class*) and Maximum Cooling (80% better cooling than other 5 Star Refrigerators in its class*) as compared to any other refrigerators in a similar segment. GODREJ EDGE PRO REFRIGERATOR is the undisputed leader in its segment. This new advancement in the Edge Pro range of Godrej Refrigerators is just what you could be looking for, to take your kitchen to another level.

On this occasion, Mr. Kamal Nandi, Executive Vice-President, Sales & Marketing, Godrej Appliances said, Today consumers are quite aware of their options and very clear about what they want. In the refrigerator category, they are looking for more than simple cooling; they are looking at advanced freshness, health concerns, storage efficiency, energy savings and stylish exteriors to match their discerning lifestyles. The Edge Pro Refrigerator range addresses these consumer needs optimally: and with this launch we have set another milestone in our strong legacy in R&D with our commitment to giving maximum benefits to consumers via our products.

Mr. Jayesh Parekh, Asst VicePresident (Refrigerators Category), Godrej Appliances, Godrej Appliances has historically enjoyed the reputation of delivering the most innovative and energy efficient products over the years in India, bringing joy to consumers who use our products. With the launch of the 6 star performance Edge Pro range we seek to provide consumers with MAX space, MAX cooling and MAX energy efficiency. With this launch we plan to target a market share increase of 5% with plans to roll out across other states in a phased manner.

Key Features of Godrej Edge Pro Refrigerators

Maximum Energy Efficient: 15% more efficient than other 5 star rated refrigerators

Stay Cool Technology - in its freezer, it promises Up to 24*Hour cooling retention despite power cuts. With the unpredictable power situation across many parts of the country especially in the interiors, this superior cooling retention reduces the inconvenience of ice melting down and food spoilage during power cuts.(*test conditions)

Jumbo Vegetable Tray

Unique Door Crispers: Stores vegetables and fruits, delivering 44% extra vegetable space* than other refrigerators.

Largest Shelf Space: Store as many dishes as needed*.

Largest Freezer in its class*

2.25 L Aqua Space in the door: To store that extra large 2.25 L bottle of water or cola easily

Dry Store for dry vegetables like onions, potatoes and garlic.

SIF Technology: Godrej Edge uses the anti-bacterial property of Silver ions to ensure that your food stays fresh for long

Anti-B Technology: Silver ions in the air duct and anti microbial resistance in the gasket keep food germ free and fresh

ZOP Technology: Special Zinc Oxide Protection fights rust. The refrigerator comes with a 10 year rust free warranty.

100% Green (CFC, HFC & HCFC Free) - All refrigerators manufactured by Godrej do not release harmful gases like CFC / HFC and HCFC which damage the environment

Clear Glossy Interiors

The 'Edge Pro Refrigerator' range is a result of the company's commitment to bringing relevant innovation for its consumers. Aesthetically designed in trendy colors such as Lush Wine, Lush Silver, Wine Petals, Wine Matrix, Grey Sparkle, Silver Matrix, Wine Sparkle, Candy Grey & Wine Red the refrigerator series has been introduced in the capacity segments ranging from 190 L - 210 L in the price range of Rs.14,000/- to Rs. 18,250/.

For Further details, please contact:

Atul Malikram

9827092823

by: PR 24x7 Network Ltd.

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