Gome's Acquisition Of Dazhong Will Dyspepsia?
2007 12 14, Gome's Hong Kong Stock Exchange issued a bulletin saying Dazhong Gome
Electrical Appliances has entered into an acquisition agreement of shareholders, the acquisition will be 3.6 billion yuan registered capital of all medium and large appliances.
As a listed company registered in Bermuda, the National US-acquisition must be on the large and medium Chinese Ministry of Commerce of the audit. In order to reach a deal quickly, the country commissioned by bank loans to the U.S. war holy Investment Co., Ltd., through a third party acquisition of medium and large all of the registered capital. The acquisition target is just on July 31, 2007, Beijing set up in medium and large chain selling home appliances Co., Ltd., the company has Dazhong Electric Appliance Co., Ltd. (boss of) all the network resources and operating assets, and all credit and debt is to stay in the boss, the independent and Gome. State acquisition of multi-US relations in Figure 1.
States United States strategic attempt to
Gome acquired Dazhong
is a surprise, but the outcome makes sense.
First, Gome acquired Dazhong indeed unexpected. As early as April 9, 2007, Suning Appliance (love stock market, IT) acquisition of medium and large electrical items to publish a notice that Suning has commissioned a third-party financial advisers and the development of medium and large electrical appliances and cooperation on trade issues in depth communication and exchange. After Suning will be 3.0 billion acquisition of Dazhong Electronics rumors had not been stopped. Suning until the evening of December 12 announcement that only large and medium end of the acquisition. In less than two days, however, Gome and Dazhong signed a purchase agreement on, the outcome can be described as unexpected.
However, while such a result falls within the bounds of reason?? M sized and national development strategies consistent with the United States. Since the establishment of micro GOME strategic scale development can easily see the path charted (Figure 2).
States United States familiar with the scale of the home appliance retail industry's important role, it is very clear on the scale to pursue the retail business is the core of its bigger and stronger guarantees. As such, the United States in 1987, "a development" gradually come, "the same city chain", "remote chain", by 2001 to achieve "national chain" the peak of the scale expands further.
If before 2005, the country is the United States adhered to the network system of self-development strategies, then starting in 2005, acquisition of Harbin black swan as a symbol, the country will be consolidation in the industry into the U.S. strategic system in which to own. Through regional and national retail brand merger integration appliance to expand and improve their own chain network. In the "self-development + industry consolidation" strategy background, any size, there are regional influence, and operating strength of the home appliance retailer Gome has a potential acquisition target, Paradise is also the medium and large appliances.
And ignited the Suning the face of large and medium sized acquisition rumors, the country seems to be proactive U.S., well prepared. Back in May 2007, the National United States in the capital market a financing amount up to 65 million, the 3.6 billion of loans is part of the commission.
Dominant bottleneck size
After the acquisition of large and medium U.S.
States, with 81 large and medium sized stores, the total number of its stores across the country will be more than 1100. If you do not take into account both of which stores duplication, Gome in Beijing will have 117 stores (56 Gome, Dazhong 61), possession of household appliances retail market share in Beijing more than 70%. The acquisition of the large and medium to some extent the United States in the north to consolidate the country's leading home appliance retail market position, thus, Gome's sales volume in addition to all markets outside of Jiangsu Province, ahead of fellow competitors.
For the country and even the United States is China's home appliance retail industry, scale is the foundation of its development.
Leading sales market scale is a prerequisite; is to reduce the cost of an effective means; is to improve the industrial chain, an important way to upper income.
Gome's Acquisition Of Dazhong Will Dyspepsia?
By: betty
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