Google AdWords: Organizing Your Campaign

Author: Ryan Frank

Author: Ryan Frank

Google AdWords is the flagship-advertising product that Google established in 2000. This is their main source of profits, and your main source of effecting Internet advertising. While the project as a whole is extremely involved and complicated, it is relatively simple to make it work for you. The whole idea behind this process is to target the market of people that are already searching for similar services. Your ads will show up on the sponsored results of Google searches, or you can opt to be a part of their content network. In this form, they place your ads on other relevant pages intermingled with content relevant to your ad. Your first step is to choose your keywords, positive AND negative. You can compile a list of words and phrases that are extremely relevant to your sites content. Using Googles Keyword Tool, you can track the hits of each of those words and phrases, as well as alternate derivatives that might be more appropriate. Be sure to combine highly competitive phrases with relatively unpopular ones to begin finding the perfect mix of keywords. PPC or Pay-Per-Click is the common use of AdWords. This is generally a one-line title with two lines of description. Google only charges you for PPC ads when your advertisement in the sidebar of sponsored results is clicked. When beginning this campaign, it is normally best to contact a Pay Per Click consultant. You can also advertise using paid advertisements in the form of videos, graphics, and animations. Throughout the various phases of your campaign, it is important to view and try to improve your Quality Score. This is the score that Google gathers based on your click through rate, landing page relevance, account organization and account history. A high Quality score simply means that your ad is going to gain a higher positions for a lower cost-per-click based on the proper keywords. This lowers your cost expenditure and heightens the overall success of your campaign. The main thing to remember is that an AdWords campaign is not something you can launch and then ignore. You should consistently maintain your keywords and check up on your quality score to create and maintain your success.About the Author:

Ryan Frank is an avid writer and blogger living in San Diego, CA.

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