Google Adwords 1-2-3

Google Adwords is a fantastic tool

Google Adwords is a fantastic tool. Which can have your business positioned in front of hundreds if not thousands of potential clients everyday. However where do you begin. This information will help you get through the initial door of setting up your Google AdWords Starter edition.

When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.

You are also going to have to get ready to do a little copywriting. Google Adwords will not let you finish the setup unless you have some sample text to put in to your advertisement. Think about your services and product offering. KeywordSpy is a tool which can be utilized to help out here. Do not copy the ads of your competitor; your goal is to be better and different. Do not get too hung up in this area, this is just to set up the account. You will have the opportunity to change the ad information before you launch the campaign.

Keywords or keyphrases are the words that a person uses while they are searching on Google. Dentist, Local Dentist, Dentist (plus a zip code) are examples of keywords.

There are 4 types Exact, Phase, Broad and Negative. Broad match: keyword allows your ad to show on similar phrases and relevant variations. Phrase match: "keyword" allows your ad to show for searches that match the exact phrase. Exact match: [keyword], allows your ad to show for searches that match the exact phrase exclusively. Negative match: -keyword which ensures your ad doesn't show for any search that includes that term. You can research the exact use of these on Google, as each can help your campaign in unique ways. You will need to choose your currency. PLEASE NOTE: Once you have chosen this setting it is not possible to change it, so think about which currency you want to use. You can set up other campaigns for other currencies later. Choose your budget. The amount you set for your budget is the maximum amount you will be charged in any given month.

Set a good budget. Do not set up your daily budget to be $5 per day and then bid your keywords at $2 per click. This will have your account shut down. Before setting a budget you can use a FREE tool from Google, simply type Google Keyword Tool in the Google Search query area and click on the one that says external keyword tool. This can help with keyword research and can provide an estimated cost per click analysis.

You will need to setup your ad for further contact. This is where you create your contact details. Please note, you are not going to get hit with any spam or constant Google emails, but it is valuable to receive alerts when your Google AdWords ads are not showing. Choose your login email and create your account and you're ready to go! Do you already have a Google account? If you do you can use your existing login. You are ready to go so now the fun begins come in. Google will send to you instructions on how to activate your account.

by: John Howard...

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