Google Changes Rules on Long Tail Searches

Google Changes Rules on Long Tail Searches

If you're using traffic building strategies such as search engine optimization or advertising using pay per click ads, then you know how important long tail searches are to your success. Long tail searches are keywords that are 3 word or more and are very specific rather than broad. This results in better conversions and profitability in your online marketing campaigns.

However, there have been some changes happening in Google right now. Many webmasters are reporting that the long tail searches that they optimized for are not bringing in as much traffic. In fact, some of the rankings for these long tail keywords have been changing. So what exactly is happening with Google search engine results right now?

What happened is that Google has changed their algorithm to affect the way long term keywords are ranked. They are trying to focus on the quality issue for their search engine results. They simply decided that some sites are better matched for long tailed searches than others. Google is trying to make sure that relevant sites are showing up for long tail search requests.

Many people are speculating that the reason Google has decided to make an algorithm change is because too many Internet marketers are optimizing for long tail keywords without quality. Many pages are optimized to rank high but do not deliver value to the visitors. They are designed to either make a profit with different methods from AdSense, affiliate marketing, or through their own products/services.

So does this mean that it is useless to target the long tail keywords for traffic building campaigns? The answer is no. When building a traffic building campaign (SEO to be specific), you will need to address the quality issue and think about what the visitor would want when they land on your page.

Ask yourself if you have the highest quality site possible and if your page is relevant to the original search query. Think about turning your site into an authority, regularly add great content, and make sure you're not trying to target for these keywords only to present something that is not relevant to what the searcher originally wanted.

This is not the end for traffic building with SEO. Google has been making changes for a long time. In fact, they make hundreds of changes every year to their algorithms so this isn't anything out of the ordinary. This is just another step to address quality in their search engine results.

Remember that you can make your traffic building with target long tail searches work as long as you deliver something of value to the users. Stick to good content and stay relevant to the original search query. By doing this, you will be able to continue ranking for your keywords for the long term while your competitors are struggling to show up for the keywords they've ranked for previously.

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