Google introduced Google Instant to the world. From the first letter you type it fires back in real time instant search results, hence the name. Google points out that their main goal comes down to improving speed. They typically return search results in milliseconds, but it takes several seconds for the user to type a query. With predictive search and instant results, you can often get the answer you want much faster. Many of the results you will see flashing by will have images for a more vivid display to your search. This new update is certain to change the way people interact with the world's biggest search engine. But what is less clear is how it will affect search engine optimization and search traffic referrals to Websites.
Google instant has already caused some in the SEO services industry to panic, thinking it will make SEO irrelevant. While its too early to properly predict the impact it will have, a few things spring to mind. Searching on Google will be a much faster process for the end user, and they now might be even less likely to click through to the 2nd page of results. The end user will also have the ability to quickly adjust their search terms on the fly, which could either prove to be good or bad for website owners. It would also seem that the top three rankings in the search results will be of even more value because that is what the user is seeing as they are typing in their keyword.
Having millions of Google users getting sidetracked into viewing websites more randomly could boost Googles revenue. This would happen as more users would click on a wider variety of sites carrying Google ads.
The bottom line is that the end users search behavior will change. A good SEO company should be able to understand and study the evolution of this change and adjust accordingly. The best SEO companies recognize, evolve and prosper when changes happen.