Google Panda: A Quick Overview | Seo Strategy
Overview
Overview
Search Engine Optimization has become more complicated than ever. With numerous new web properties added to the equation everyday, it is hard to keep up with the pace of SEO. Keeping Up with search engine rankings has become a daunting task for marketers. To add to this complication, in an effort to solve the problem of search engine spamming, Google started making changes to its search algorithms.
Since Google rolled out changes to its search algorithms Panda & Penguin in early 2011, marketers have been experiencing significant fluctuations in their SERPs. The impact of Google updates are very obvious on websites through web traffic analysis. While marketers are trying to figure out ways to overcome this impact and regain their organic search rankings, they have adopted paid search marketingg to keep their brand visible on search engines.This shift in confidence has resulted in increased paid seach activity. More than 40% of active SEO markets have been negatively impacted by Panda & Penguin changes.
Google Panda: a quick overview of what it means and what you can do NOW
When it comes to
Search Engine Optimization (SEO), its almost impossible to keep up with all the changes to Googles algorithms. Even SEO specialists can have a tough time determining how theyre going to make changes to their clients digital marketing strategies in order to achieve (and maintain) top spots in Googles search results.
During March and April 2012, Google made a number of changes that affected search rankings. Panda and Penguin were the latest changes. Heres a quick overview of what these changes involve:
Panda
Googles Panda changes aim to improve the quality of the search results that Google shows. If youve got poor or duplicate content on your website, you were probably hit by Pandas updates.
Penguin
As always, Googles goal is to reward relevance by ranking pages that benefit users. Penguins goal was to target webspam, which mainly refers to keyword stuffing. Also, if you include keywords like Rolex watches in a page about bed linen, you will also be penalized.
Since Google rolled out changes to its search algorithms Panda & Penguin in early 2011, marketers have been experiencing significant fluctuations in their SERPs. The impact of Google updates are very obvious on websites through web traffic analysis. While marketers are trying to figure out ways to overcome this impact and regain their organic search rankings, they have adopted paid search marketingg to keep their brand visible on search engines.This shift in confidence has resulted in increased paid seach activity. More than 40% of active SEO markets have been negatively impacted by
Panda & Penguin changes.
Why these SEO changes are actually good news
As a
digital marketing company, we can say that even though Googles Penguin updates pose a number of challenges, they will benefit clients at the end of the day. There are a number of reasons for this:
Keyword stuffing and plagiarizing ruins content: Its great to write keyword rich content, but most website visitors will get agitated if they read the same keyword phrase (instead of synonyms and variations of the word) in every paragraph on your page. They also dont want to read the same page over and over again on your website. It doesnt read naturally and at the end of the day you want to talk to your website visitors in a normal, chatty tone. Your content is for your website visitors, not for Google bots.
It levels the playing field: If youre putting genuine effort into your blogs, articles and website marketing, then you dont want to be competing against people who are using spammy links, stuffing their pages with keywords and using duplicate content in order to draw traffic to their websites.
It shifts the focus back to quality: Digital marketing isnt a race for links and owning the most pages for a certain niche. Thanks to these changes, your Internet marketing consultant is forced to take a step back, look at the big picture and find out how theyre going to target search engine users, engage with them and convert them into clients in an honest, more natural way.
Your SEO 101 plan
So what do you do now? Fact of the matter is that these updates are still very recent and most people havent fully recovered from lost rankings. Theres a lot of speculation and different opinions, but your best bet is to speak to your digital marketing consultant so that your content, links and keywords can be evaluated. Once you know whether its Panda, Penguin (or a combination of both) that are affecting your search results, you can start formalizing a plan to move your SEO strategy forward.
by: Kalpana Murthy
Six Excellent Methods To Choose An Seo Organization That Will Get You A Excellent Record On Google Google+ Is The Next Social Media Frontier For Dentists Google Adwords Is The Best Way To Reach Your Target Market 7 Tips To Effectively Optimize Your Local Google+ Page (google Places) For Seo Prominent Features Of Google Places Trouble-free Google Products - Where To Go Lawyers, Learn How To Rank Higher On Google! Google Seo Google Analytics Role In Seo Why Opt For Google Optimization? How To Get Google Top 10 Rankings More Easier Android Finally Lands At Google Chrome Procurando Por Planos Claro, Claro Empresarial E Planos Para Empresas No Google?