Google Webmaster Tools-are You Underestimating The Value Of Webmaster Tools From Google?

When you set up your blog or website it is incredibly foolish not to register your site with Google Webmaster tools

. It provides you with a lot of valuable information about your site such as the number of backlinks to your various posts/pages.

It also tells you about problem pages for the Google robot as to which pages could not be found, what is restricted by robots text and so on. But recently I found a very useful trick that I have been employing to very good effect.

If you look at the top left of the page for analysis of a particular site you will see a table of top search queries. Unlike the stats in your Awstats program in cPanel, these queries show the key phrases and their ranking or position according to the Google robot.

The first important point about this is that you will see that your site might be found or ranked for a search term that you had not targeted. This affords you the opportunity to provide content based around that particular term, which will obviously be mentioned somewhere on your site but not focussed on, to boost your rankings and rank for that particular key phrase.

It is incredible to study this table and see phrases or keywords on your site which were written naturally into a post or page and to see them ranking in the top 20 in Google. Now the trick to which I referred above is as follows:

Click on the more link at the bottom of this top searches queries table and this will expand the list to maybe 20 key words.

Scan through this list and see what phrases are ranking on page 2 of Google, in other words are top 20, and then check out the number of searches for that keyword. Make sure that there is a decent number of searches for that phrase but once you are satisfied that there is, write a post/page based around that key phrase and write some articles targeting that post.

Without too much effort you should be able to nudge your position from page 2 of Google to page 1..all for a word that you may never have considered or targeted.

Next time, check your webmaster account and check out that table because you would not know what little gem you will find.

And remember you are not trying to get a keyword from page 15 or 20 onto page 1; you only need to shove it from page 2 which should be very realisable with a little bit of judicious article marketing.

by: Bruce Dillon

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