Googles Changing Algorithms Impact Social Marketing

Googles Changing Algorithms Impact Social Marketing

Google recently announced changes to its algorithms - ones that increase emphasis on content recency including a focus on social media to drive search results. In addition to these changes, Google now has the ability to search through AJAX and Javascript content. With these new developments, everything Facebook users post to a public page is now indexed by Googles search bots placing more emphasis on content recency.

For marketers managing their content through local sales channels, including franchises, small businesses and other marketing channels, these changes have far reaching implications.

While private user pages are still protected, all comments made on Facebook forms, on other websites, or public pages within the social networking site will be indexed and open for all the world to see. These comments will also contribute to a sites Google PageRank.

Online reputation management just became more important for distributed marketers. For the manufacturer selling its product through local resellers, to the franchiser being represented locally by thousands of franchises, to the national brand represented by local agents, conversations happening at the local level, and the content being distributed in the digital world, continues to grow in importance.

The Leading Marketing Resource Management Solution for Distributed Marketers

SproutLoud's distributed marketing solutions help corporations engage local sales and distribution channels through an easy-to-use online marketing portal to manage and deploy marketing materials and programs locally. Our clients can manage brand compliance, improve speed to market, and engage their target market while gaining full-transparency into local marketing activities through a robust reporting platform.

Distributed Marketing Resource Management

Providing customizable modules in an easy to use online interface, we empower your local marketing network to access the materials they need in the marketing media of your choice. Our brand asset management solutions are easily adaptable for your type of industry, business model, and local network.

Throughout the lifecycle of your marketing programs, SproutLoud solutions engage your network while managing brand compliance, increasing speed to market, automating manual tasks, and providing robust reporting to make your local brand management marketing work smarter.

by: Sprout Loud

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