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Googles Unnatural Link Update Pushes For Protection As Well As Punishment

The Last Google Update attempts to focus on companies that use questionable SEO practices especially link building tactics

. Named as the Google unnatural link update, it will force severe penalties to improve the quality of search engine results, streamline back links created and certain SEO practices, and better the search experience.

Before the Last Google Update came about, website administrators were able to remove bad links before being penalized, however now it would not be as simple to cope with warnings that Google issued. Online experts assert that they saw such an update coming, especially with mounting number of spam link networks on account of a growing pattern of black hat SEO practices. Many internet experts say that the last update to crack down on the way in which unnatural links were built were released three years ago, and it was high time that Google released a new update to tackle this issue from spiraling into a serious problem.

Now that the Google unnatural link update is here, SEO agencies, content marketers, and website administrators will need to exercise more caution as to how they approach building links on their websites. The Google April Update aims to protect websites, link networks, and in turn enhance the overall search experience by putting severe penalties into effect for web administrators who employ bad or unnatural back links especially if the website links to a network amped up by means of black hat SEO practices. The problem with unnatural links is that several networks tend to place identical links on their websites, thus creating a huge chunk of duplicate website, raising questions against the practices of all the websites that are hooked to such link networks. Apparently, Google was forced to turn up a huge number of similar websites, and repetitive content , which did not go down well with its users. So, it attempts to stop such practices by causing more troubles to companies who build , publish and republish links. After all, there is a point in why Google clamps down on such websites which disrupt the effectiveness and quality of the search experience.

GAMIT, a popular SEO company, which built its service proposition around creation of natural links, and employment of white hat SEO techniques is glad that the Last Google Update did not mess with their efforts. Always conscious of the fact that Google would better its tracking of unnatural links, GAMIT had to make sure that it followed natural link building. Moreover, it had to ensure that it doesnt use any black hat techniques to realize results faster. As a part of its policy, it uses free, unpaid content which is connected to the theme and goals of a particular website, so as to make sure that websites avoid the potential penalties of a breach.

by: AmandaTom
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