Growing Importance of Jobs in Public Relations

Growing Importance of Jobs in Public Relations

Public Relations or PR broadly implies maintaining an organization's public image and relations with the public. In other words, it is a practice of managing communication between a company and its audience. Public relations has gained a high importance in India today as companies realize the need and necessity of maintaining public relations apart from devising good advertising and marketing strategies.

With the growing realization of the importance of PR, all companies, big or small are now adopting services of PR experts. PR professionals are required to shape the communication, manage crisis, government affairs, mediation and publicity as well as look after relations with employees, communities, customers, industry, investors, media and visitors. With so many responsibilities at hand, there definitely is a need for public relations' for an organization of a stature. This is what creates large number of Jobs in PR across all sectors and industries-national or international.

Public relations are important to build rapport of an organization with its clients, customers, investors, audience and general public. It spells a change for the impage of a company as everything is well thought out and managed by PR agencies. Public relations are new to Indian market as compared to marketing and advertising but are gaining instant popularity among industries of all statures. PR expresses so many meanings and definitions that it does not seem to have a fixed identity. It ahs been evolving from anyone's job of communication to a professional job of drafting strategies. It involves presenting the company in right light to the audience fashioning the trend of specialization in PR.

Public relations may be broadly categorized into the following three categories-Financial public relations, Product public relations and Crisis public relations. Jobs in PR across all these divisions are widely available with all kinds of companies in all sectors. Today, there are not only in house PR officers but various specialized agencies offering expert PR services. The specialists' or strategists' handle the relations and image of an organization to be presented in the outside world. PR departments would grow in size with responsibilities of managing websites, annual reports, employee newsletters, etc. moving to them in a short span of time.

The impact of technology in the field of public relations has been huge as communication becomes easier and quicker. The advent of company wide intranets, e-mail, live web conferences, web chats and corporate websites have revolutionized the way of communicating professionally. Information now spreads in few nanoseconds across thousands of employees, investors and customers. Integration with global markets and understanding of its culture is also crucial for maintaining public relations. A company that pays attention to environmental and social concerns or other sensitive issues is looked upon positively by the audience. Also, increasing transparency in company's operations goes down will with everyone especially investors and IT industry has already created benchmarks. To be working effectively in PR jobs, these are some of the things you should be capable of handling well.

Jobs in PR in India have been growing in number and the demand for PR professionals is also increasing. Various courses have also been launched to impart professional knowledge of the functioning of this role of PR in the industry. Students undertake internships with companies that provide them with exposure and a real picture to the importance and relevance of Public Relations.

PR jobs have become a new favorite among the youth as it associates one with media and helps in networking with the bigwigs of the industry. A quotient of glamour is also associated with the profession of PROs as they meet the honchos of the world industries.

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