Guide To The Annual Cairo International Fair

Egypts economic development has created an excellent climate for investment

, and the annual Cairo International Fair, familiarly called the CIF, is a reflection of this. This business trade fair is held every year at the Cairo International Convention and Exhibition Centre, Nasr Road, Nasr City.

The Cairo International Fair takes place in March, and is organised by the General Organization for International Exhibitions and Fairs (GOIEF), Cairo, Imag and Messe Mnchen from Germany. This event is also supported by the Egyptian Ministry of Trade and Industry, which means the event is well supported and structured.

The objective of the Cairo International Fair is to facilitate the interaction of local businesses with representatives of industrial and trade organisations. Business partnerships are forged, product awareness increased, export developed and markets expanded at the Cairo International Fair, making the CIF one of the most significant trade events held in the country.

Business to business trade as well as consumer purchase and awareness is facilitated by the Cairo International Fair. This business trade fair is by far the biggest event of its kind in North Africa and the Middle East and visitors from all over the world fly in to Cairo just to attend the fair.

Exhibitors at the Cairo International Fair benefit from the opportunity to reach large numbers of manufacturers, wholesalers and suppliers, as well as the direct consumers who visit the fair. The volume of trade conducted during the previous Cairo International Fair was estimated to be considerable, and this years event is expected to be even better.

The products displayed at the annual Cairo International Fair include a wide range of consumer merchandise as well as a variety of industrial products, so visitors have plenty to look at and numerous opportunities to form profitable alliances and business relationships. The Cairo International Fair serves as an effective introduction to the Egyptian market.

This Fair is one best shows of its kind for building contacts for business in Egypt and Northern Africa. Other exhibition in the Cairo Exhibition Centre which take place annually and which are also excellent for generating business leads, but in more specific industries include: the: Glass World Exhibition, International Beverages Expo and the annual Metal and Steal exhibition. Egypt with its geographical location on the Northern tip of Africa and thus very close to Europe, makes for some very interesting option in terms of import and export opportunities. You can learn more about business and trade opportunities with Egypt at the Cairo Fair.

by: Catherine Gliddon

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