Internet Marketing Vs. Traditional Marketing - Why Commercials Are Becoming Passe

Everybody knows that in order for your business to be successful

, you need to get the word out on the street that you are open for business. Marketing your business is nearly as important as stocking a great product, when it comes to building and protecting a good reputation. The best product or service in the world isn't worth a penny if no one buys it, and if no one knows about it, they aren't very likely to be buying it. Marketing is how you let people know that you are here and you are worth checking out. In the past, marketing was limited to commercials, ads in papers and magazines, mailings and signs. In today's world, there are whole new types of marketing to do, thanks to the emergence and popularity of the internet. Internet marketing vs. traditional marketing is a whole other ballgame, and it is one that is becoming increasingly important in the global market.

It used to be that, unless you were already an extremely large corporation, your target market was no bigger than the distance that you could reasonably drive within an hour or two. Commercials and ads taken out in a paper or on a radio or TV station that was far away made no sense. Nobody would travel that far to shop, no matter how good whatever you had to offer was. Thanks to the internet, our local neighborhood now consists of anyone with a computer and an internet connection anywhere in the world! This change in social dynamic has prompted the growth of internet marketing. Knowing that it is no longer enough to cater to just your local customers, you must find ways to reach your greater audience. Traditional marketing is ill equipped to accomplish this without an extremely healthy marketing budget. For the average small business owner there is no financial competition - internet marketing vs. traditional marketing, internet will win every single time.

There is more than affordability at stake though when you talk about internet marketing. You shouldn't market on the internet simply because it will save you a bundle. You should market on the internet because that is how your business will grow. If you are a small, local mom and pop shop, chances are that internet marketing isn't for you. If, however, you are an e-commerce business, or you have an e-commerce division to your business, there is no question about it. You simply must incorporate internet marketing techniques, as well as traditional ones.

So how does online marketing differ from traditional marketing? Internet marketing is all about getting people to visit your site. Internet marketing focuses on getting your website to the top of the search engine listings, so that people will find your site and shop with you rather than going to your competitors. In traditional marketing, two grocery stores that are in the same area will compete with one another by advertising their best sales and specials. Potential customers will weigh the price differences and typically go where the selection and value seems better. In internet marketing, thousands of similar merchants will all compete for the best spots on the search engine. Running a big sale may help close the sale, but it is not the thing that will have gotten people to your store in the first place. Your ranking in the search engine is what will bring people to your site. This is one of the big ways that internet marketing differs from traditional marketing. Are you ready to get started? Now is the best time to take action and get started today!

by: Troy Truman

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