Gurnee Dealership And Area Toyota Lots Retain Strong Customer Base
Lets be honest
Lets be honest. Most of us know what we like and when we find a good thing we hang on to it. Thats what Toyota customers are doing still. I dont quite understand why the auto industry and the press seem so shocked by their brand loyalty.
Tylenol has had many recalls and even a couple of tragic incidents where their product was poisoned and people died, yet most of us have a bottle in our cabinet and would not hesitate to use it. Toyota had a bad year this year: millions of vehicles recalled and lots of bad press. Yet they stepped up and worked through it, took care of their customers and stayed on top with record sales this spring.
Customers of your Gurnee Toyota dealership are no different than those across the country who have been happy with their Toyota vehicles for years (some for decades). So why switch now? No reason, according to customer loyalty ratings. Toyota owners are still willing to purchase another vehicle from Toyota regardless of recall woes and mudslinging media.
A survey from Corporate Research International showed only 6.5 percent of current Toyota owners said they would not but another Toyota due to the recent recalls. Compared to other car brands thats a very low number, which means Toyota must be doing something right. And as far as we know they are still financially solvent even after the millions of dollars the recall cost the company.
Toyota buyers at your Gurnee dealership appear to have remained loyal as well. The survey also showed that over 60 percent of consumers would consider purchasing a Toyota in the next five years. Another survey from Edmunds.com reported that about 58 percent of Toyota owners who traded in their Toyota vehicle in the first quarter of 2010 soon purchased another Toyota.
President and Chief Operating Officer of Toyota Motor Sales Jim Lentz said the company has observed that customers are remaining loyal. He said the next step is to draw new customers. Your Gurnee Toyota dealership has been working to do just that and is pleased with the results.
Naysayers may lay Toyotas recent success at the feet of massive rebates and incentive offers given to customers this spring, but the point remains, Toyota has managed to climb back up from the recall avalanche and customers are right there waiting for them.
Gurnee dealership customers obviously appreciate Toyotas consistency and honesty. Hey, they said they would make things right with their customers after the recall and apparently theyve spent the last few months doing so.
Toyota does have some great deals, time-tested quality vehicles and of course the Prius and its coming family of plug-ins. These are definitely reasons to visit your local Toyota dealer and show your loyalty.