The mobile phone market in UK is witnessing an upsurge in the number of products available to the customers. With the increase in service providers, the market place has become very competitive. This has led to an ever increasing customer friendly market. In recent times Apple's iPhone has showed impressive results. Though many manufacturers are vying for its place, only one phone has been able to give it a stiff competition. The network operators too are trying to increase the market base through it. The phone, HTC Desire comes in a black casing and also in the original brown model. It incorporates attractive features with a new sleek black finish. It has a 3.7 inch AMOLED touchscreen, 5.0 mega pixel camera, a fast 1GHz processor and the latest Android 2.1 operating system. The Android operating system helps it to run 30,000 applications. It also maintains a super fast speed of 3.5 G with HSDPA technology. It also features a built in WiFi and GPS for wireless and satellite navigation. The optical track pad allows you to just swipe your fingers like an optical mouse. HTC Desire is being marketed as a network exclusive phone. For now users will only be able to use it on the Orange network. After the end of the initial exclusive period users can use it on any network of their choice. There is a high possibility that the phone will emerge as a sim free phone. The Orange service providers give attractive deals to their customers. One may choose the contract based phones or pay as you go phones as their HTC Desire phone deal. Recently HTC HD mini was launched which is a compact version of HTC HD2. It is a pocket friendly device with a small 3.2 inch touchscreen and light weight. Of all the designs HTC HD2 shows the best features with attractive deals.