Haidilao Apologized To The Consumers

News from the website eastday has it that on August 24 news

, Haidilao, one of the most influential hot-pot companies has apologized to the customers for blending the broth. It was exposed that both the bone soup and beverages served in the restaurants were all produced by blending some mixture with water. The move was joked by consumers as "Haidilao has become the first company closely following the example of Ajisen Ramen." Haidilao, in its official website, has released a new statement explaining "why the bone soup it serves is not made by originally boiling the bone " and made an apology to consumers.

"Our company has nearly 60 stores, and in order to make stable and secure foods available to customers, we use modern means of industrial production and intend to ensure product quality of the product with a scaled and standardized producing process.

As to a pot company with many franchising restaurants, modern large-scale production method has been used instead of the traditional processing model, and this makes the large company quite different from those ordinary businesses and home-scale business. Haidilao again put the declaration on its website, publishing an article entitled "Explanation on issues raising concerned from media and customers . This time it is not taboo for the company to admit that the broth is not made by boiling the bone originally.

Haidilao has never made any official propaganda that the broth it serves is made by boiling the bone and if we have mislead the consumers, we apologize for our mistakes". This is the most official reply made by the company up to now. However, some consumers hold that compared to the seriousness of the problem, this is only a "superficial" apology.

Several food companies have been involved in scandals of quality of foods served, both domestic companies and foreign companies and it is high time for the relevant government bodies to reflect on their duty: is it a basic right for the ordinary citizens to enjoy true and secure foods in a civilized society? The reason why foreign companies have changed their marketing strategies as far as food security problems are concerned is also an important issue that can not be neglected.

by: yudora

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