Handprint Ceremony: The Fifth Anniversary Of Service Listed Suning To Heart

Introduction: Home Network News HC : July 21, 2004

, Suning Electrical successful listing, the first domestic IPO of

Home Appliances Chain. Since listing, Suning Appliance's performance has been strong, as was the Suning Appliance is a miracle in China's capital market, listed companies in China's capital model.

Behind miracles and the model is Suning accurate grasp of the development of strategies, but also insist on return of Suning consumers, uphold the background

Service Construction of expression. Service is the only product Suning, Suning has been written in the past century in an important position, "basic skills, strong background," Su Ning has been the development of strategy, service innovation project has introduced.

Full membership: occupy Marketing Front 2006, the Suning money in the joint German SAP, and IBM jointly developed the world's leading retail SAP / ERP management system to realize the investment, business, finance, services, personnel and integrated management; inter-company management and cross-regional management. Relying on SAP / ERP successful implementation of the on-line, Suning this leap into the first full membership of domestic appliance stores.

Relative in building their own unique competitive advantage, Suning has been that "service is the only product Suning," only services, Suning is to achieve competitive differentiation, casting their fundamental core competencies. Therefore, Suning is to serve the overall construction of hardware and software to strengthen its self-service on the original in the advantages, which Suning to information technology strategy is being represented by background on the retail industry to re-amend the definition of low-tech, accelerate China's modern service industry development process.

Full membership has helped the Suning customers realize the full data of integrated information management, more compressed the customer shopping time costs, increased

Sell And service efficiency, it has changed the price on the promotion of traditional practices appliance, the value of marketing in transition, greatly improved customer loyalty. Suning to create more value for customers, the walk in the forefront of the industry.

5S services: create new shopping experience

For the consumer to create a better consumer experience, to create more shopping standards, in September 2007 Suning 5S proposed service model for the first time, covering the Selection (Selection selection), Saving (peace of mind to save money) , Solution (total solution), Service (aftermarket worry) and Satisfaction (satisfaction with experience) 5 level.

5S service model covers the pre-sale and after sale consumer access to almost all areas of service. Can see that the implementation of the 5S Suning service model will be a new shopping experience for consumers, but also Suning more powerful in terms of competitiveness. This service innovation in services reflects the importance Suning.

Sunshine Express: for the Air conditioning Season of customized services

Annual air-conditioning season in stores in the swelling crowd and easily into the daily sales of 10,000 units, making each service is quite concerned about the air conditioning season, "when the delivery," "when installing" has replaced price as Consumer mouth in most key words.

Suning Appliance to air conditioning operation started, pulling more than ten years of domestic air conditioner sales force to hold the event. Relying on 20 years of professional self-service experience, tens of thousands of service workers, nationwide distribution system and perfect the logistics information system SAP, Suning every year service plans for pre-start air-conditioning season. Su Ning, the first in the industry in 2007 launched a new air-conditioned "air-conditioning service Express" program installed as a set of custom distribution services available to consumers as an option for the sale of air-conditioning season escort.

Suning for various types of air-conditioning season

consumer demand, integrated self-service software and hardware resources through scientific assessment and forecasting, has developed five types of packaged installation package delivery service, and according to the service timeliness, to its General classification of the image combining train, named "Sunshine Express D series (that is to buy the equipment that is mentioned)," "Sunshine Express T series (which bought Ji Song-box)", "Sunshine Express Z series (to send equipment integration services), "" Sunshine Express K Series (General Fast Delivery) "and" Sunshine Express L series (special groups, green channel), "was named the overall" Sunshine Express "program.

Handprint Ceremony: The Fifth Anniversary Of Service Listed Suning To Heart

By: qoqo

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