Handy Tips In Designing Rack Cards For Business

Rack cards are THE in thing right now for business promotions

. While the traditional brochures, flyers and even marketing postcards are of course still being used, rack card printing is the new and different way to promote. Combining the toughness of postcards with the versatility and functionality of brochures and flyers, color rack cards represent a long term and high quality investment in business promotions.

To make your rack cards good though, you need to know a few tricks. In this guide, I have quite a few great handy tips for you in rack card printing for business.

1. Keep your content short and simple Like flyers and brochures, rack cards should be short, simple and sweet. You do not have the space to dilly dally like catalogs and booklets. You just need to state the good things about your product or your business itself and why readers should care. It is simple as that. The easier your rack cards are to read, the better readers will like them. So keep it short, use lists if you can and your rack cards should be okay.

2. Include one or two full color images Using images in rack cards is also kind of a mandatory thing. Images help improve the looks of your rack cards, giving people something to focus on and take interest in. Moreover, images are great at conveying emotions and messages which may supplement your actual rack card messages quite well. It is best to use only one or two full color photographs for a nice balance of text and images in the layout.

3. Adopt a coherent color theme Colors are a big factor in business rack cards. It is best to adopt a coherent color theme with two or three major colors. Avoid using too much colors since it makes rack cards too loud and too unprofessional. Of course, make sure that the color scheme represents your product and your company quite well giving the right emotion of energy and cool professionalism that embodies your business.

4. Keep things standard You might also want to keep your rack cards within standard specifications for an easier time. Using standard dimensions, rack card templates and standard inks should make the whole process of rack card printing quite straightforward and easy. You don't need fancy gimmicks in rack cards as long as you have a good message. So keep things standard to have an easier time producing rack cards.

5. Add a call for action Lastly, always add a call to action for the reader of your rack cards. This can come in the form of a discount coupon, an order form or an invitation. This tells readers that there is something that they can do after reading the rack card. This is a great way to directly influence your readers to buy or get interested with what you are saying.

Now it should be easy for you to print rack cards for your business. Use these rack cards wisely and you will get a lot of benefits from them. Good Luck!

by: Robert Johnston

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