Promotional Items - Communicate Your Content

Using promotional items can be an incredibly effective means of marketing one's company

- not only increasing consumer exposure to a brand name but also creating a more positive impression of that brand. In fact, according to a study conducted by the Promotional Products Association International, 76% of respondents could recall the name of an advertiser of a product that they had received in the past 12 months. Additionally, 52% of respondents reported having a more favorable feeling toward the company after having received the item. It is obvious that this form of advertising is beneficial regarding brand recall and creating positive impressions. But companies need to think beyond simply getting their name out in the public - they need to focus on advertising their business, in addition to the brand name. After all, it is no use if a consumer can recall the name of a company, but not what services or products it provides. Thus, companies need to choose promotional items that are not merely novelty items, but that are material representations for their corporation in order to both increase brand recall, and company sales. Continue reading to discover how to choose and customize promotional items to effectively communicate your business' content in order to achieve higher sales.

Industry-Related Promotional Items

One way in which to clearly demonstrate a company's products or services is to choose promotional items that directly correlate to that business' industry, and there is a vast selection of products in the market that do so. Companies in the healthcare industry can choose to give away promotional first aid kits or bandage dispensers. Those in the travel industry can distribute luggage ID tags or even travel mugs. Businesses a part of the computer industry can choose custom USB drives or optical mice. Such promotional items can even aid in brand recall as the correlation provides a sort of trigger for recipients to connect a brand name and its products or services. If you do not believe there is a product that corresponds well to your particular industry, you can also consider choosing promotional items that indirectly relate. For example, salons and spas or other businesses that aim to help people relax could give away stress relievers to promote their brand.

Creative Taglines for Promotional Items

Another way to make sure your promotional items appropriately communicate your company and it's purpose is to incorporate creative taglines when imprinting the items. One example would be to use promotional Frisbees and imprint them with the tagline, "Helping our customers soar above the rest." Another example would be to purchase corporate dice. These dice are popular promotional items for corporate gifts that come imprinted with leadership phrases on each side, and generally a matching metal cradle that can be custom imprinted. On the cradle a company could imprint, "The quality of your healthcare should never be a gamble," obviously replacing healthcare for your company's industry. This strategy may allow businesses to feel they can choose from a broader range of promotional items to advertise their brand, not just those that directly correlate to their industry, but will still tie back into the company and its purpose, more effectively cementing your company's name in the mind of recipients.

Promotional Items Color Considerations

In addition to choosing promotional items to represent a company, advertisers also need to consider additional factors that aid in communicating a business' message such as the color of the product and the corresponding color of the imprint. If your company already has a designated color for your company's logo, then you should make sure to choose an item color that will mesh well with your logo. If you do not already have a set color, than consider the feeling you want to communicate that corresponds to your company. For example, companies whose services or products can be considered exciting and fun, or perhaps geared toward a younger demographic should choose bolder, brighter colors for their products and corresponding imprints. Companies should also keep in mind the general associations the public has with certain colors. Light shades of blue, for instance, are thought to evoke feelings of calmness and serenity, great colors to use for promotional items for the salon or spa companies mentioned previously.

by: Jaime Weinstein

POST COMMENT

Personal Poster Printing For Special Occasions Opt For Classic Corporate Holiday Gifts To Obtain Top Of Mind Recall Digital Signage: Narrowcasting Makes For Efficient And Affordable Messaging Special Tricks Marketers Use For Custom Envelopes Mobile Marketing: A Successful Advertising Mantra How Does A Person Make Money Selling On Ebay Best Telemarketing Training Wedding Ad Server | Ppc Ad Servers | Ppc Ad Network Get Colour Printing For Your Business Stationery Flyers Printing And Posters Printing Benefits Take Control Of Your Brochure Printing Need Of Bird Control Gift Taxes- Free Important Tips About Gift Taxes