Hang Tag Strategies

Clothing and accessory businesses often use hang tags to identify the maker and the price of their products

. Therefore, a beautifully-created hang tag provides a subtle push in the customers decision of buying the product, and thus increasing your company profits. Custom hang tag printing is often an option that most brands and companies take because this adds credibility to their products. Here are some tips on effective conception of your print hang tags.

First off, you need to choose which type of paper material is going to be used for your hang tag. There are different selections for different concepts that you want to impart with your brand. For example, if you are an eco-friendly brand, you might want to use recycled paper. But if you sell dress clothes, you might want to opt for a glossy alternative. The budget also provides certain limitations with regards to this.

Next comes the content and design. Of course you want to include your brand name, brand logo, and other pertinent details like the product model or wash instructions. The logo should be on the dominant side of the hang tag in order to be readily seen by the customers. This provides them with a sense of comfort that they are viewing a product from a brand that they trust. The logo can take up the entire dominant side, with the other details on the supporting side. Or, if you are more adventurous and creative, you can use other design ideas, for example, having your logo be wrapped around your tag, or having specific shapes. The colors that you choose will also depend on your brand reputation. Having an energetic brand calls for loud colors, while elegance suggests quiet ones.

Finally, you will have to consider the actual hang tag printing. This mainly depends on your design, as this includes the color decision. Fully-colored hang tags are, without a doubt, the best option for these, but of course fully-colored print hang tags cost more than the black-and-white versions. Thus, your budget needs to include these as well. You will also want to have them printed professionally as they will include services like drilling holes and cutting them into the right shapes that you prefer.

Those are the basics that you need to know about hang tag printing. Keep these in mind to create great print hang tags that will build your brand reputation.

by: Kate Manheaven

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