Hardcopy Presentations Get Better Results &appeal To More Senses

Delivering presentations using multimedia tools such as PowerPoint has become such

an integral part of doing business today that it is has becomewell, boring. And boring means ineffective doesnt it?

I bet that every single person reading this article now has mentally run through their to do list again and again simply to pass the time after being co-opted into yet another PowerPoint presentation.

Dont get me wrong, multimedia presentations complete with video, sound and graphics can be highly-impressive if put together with the proper effort. But herein lies the problem: in the same way that the ease of sending email has resulted in the thoughtless copying of everyone from the CEO to the President ,the ease of putting together a multimedia presentation often results in a slapdash effort. How many times have you turned a striking shade of purple after recognising your own hard work being hijacked by the Schmuck of the Month thanks to Cut & Paste?

When one takes the trouble to prepare a hardcopy presentation, there is a greater likelihood that the proper effort will be put into both the content and the actual look and feel. When someone hands out a hardcopy document that literally has the ability to be around for decades, I can guarantee that there will be a lot more attention to detail.

Humans are tactile beings and an impression can be conveyed simply by the presentation folder used to present hardcopy presentation. Presentation folders are impressive and reliable marketing tools. When presentation folders are used to stylishly dress the hardcopy documents it looks professional and chick. The ideal trend is to have your company brand or logo on the outside of the folder. Presentation folders today come in a rainbow of different eye-catching colors which draws immediate attention to the presentation and trend setters even go so far as to match the colors of the folder to the colors of the hardcopy material inside. I can highly recommend Duraclip which is a unique clip folder that is so convenient for presenting documents without having to punch them. Whichever folder you choose, be sure to spruce up your presentations with the latest must-have presentation stationery that will leave decision-makers with a lasting impression.

In conclusion, it should be said that as with most things in the corporate world, compromise is the best approach. We often hear talk nowadays of a blended approach and when it comes to presentations this is also the way to go. Do take the time to prepare a well-presented and well thought-out hardcopy presentation for the simple reason your effort will stand out. But, be sure to email electronic copies of your presentation afterwards. Then you have achieved more than the competition by having the best of both worlds.

by: SSC

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