Having Fun With Logo Design Generators
Even if you eventually pay to have your logo designed by a professional or decide
to invest in logo design software, you can have some great educational fun playing with some of the many free logo generators available online. You can learn a lot about what you like and don't like, and find what works for you and what doesn't. When the time is right to fork over your cash for a custom logo, you will have gained an appreciation for the work involved.
Most free logo designers begin by having you pick out an icon. They might ask some simple screening questions first to help narrow down your search. These are typically about what kind of industry or event you will be using the logo for, and whether you like realistic or abstract styles. Some logo generators have a keyword search function to help you find an icon.
Don't automatically reject an icon because it is the wrong size or color. Remember that all these qualities can be edited later. One thing that is important to consider at this time is how the logo would look in black and white. There are many occasions where color printing may not be cost-effective or available, so your logo will need to be recognizable when printed in a solid color or black.
The next step is usually picking out a font. The number one concern here is legibility. Some very ornate fonts are hard to read when they must be reproduced in a smaller size, such as on a business card. The second most important consideration is finding a style that matches the function. A bold font with straight lines may be good for a construction company, but a softer font with curves is more appropriate for granny's custom quilts.
Have fun trying different palettes on your logo. Changing the color will often give a logo an entirely different feel. Test how it looks when changed to different seasonal or holiday colors to see if that could work as an advertizing technique. Try out several icons and play with the size and scale. Notice which designs will shrink or grow well; not all designs will make good miniatures.
Spend some time getting the proportions right between the text and the graphic. All of the online logo design programs will let you change the scale and color of the text and the icon. Most will let you flip and rotate as well. If you want to be able to use fancier features like stretch or texture, then you may have to invest in software or take your prototype logo to a professional designer who can make those adjustments.
You can have fun and teach yourself a lot with the free online designers. They are very handy tools for school and club events. They won't give you a wholly original logo because they utilize preexisting icons and templates, but when the day comes that you need to invest in a custom design, you will know just what to look for in a quality logo.
by: Martin Cooper
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