The economic downturn shaped the direction of Danish health and wellness sales growth in 2009. This led to a clear increase in price promotions and price discounting activities by market players to counteract the growing price sensitivity of consumers. Despite the slowdown in value growth rates for 2009, there remained a strong demand from Danish consumers for health and wellness positioned products. This resulted in 2009 sales results remaining consistent in current value terms from 2008...
Euromonitor International''s Health and Wellness in Denmark report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Health and Wellness industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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