Heinz Milk Spotted Gaps In The Chinese Market, Safety And Health Concerns Into A Hot Spot

Non-staple food Circulation Association China Jihong said recently that China milk

powder market are still gaps, but Dairy Market position of enterprises still cautious. Into the era of melamine, consumers increasingly concerned about the milk powder milk origin, Raw material Milk quality, processing techniques, the relationship between milk safety and health aspects, Heinz milk choose this time to a high profile to enter the Chinese market.

Major brand milk imports enabled Melamine incident, many foreign brands imported milk through its own mother to win the trust of many Chinese, the Chinese milk market into a seller's market, "foreign milk powder" Prices Continuously. Many domestic brands face of intense domestic milk, unstable status quo, have also begun to introduce imported milk, such as Heinz multinational groups also rely on imports of high-quality milk, want to share a piece of Chinese milk powder market. For a time, filled with high-end imports of milk powder market.

Cow milk base to develop improved varieties

Milk base in Europe has a unique geographical conditions, more mature experience of industrialized farming, while a large number of breeding cows, which is the main condition of creating high-quality milk, high-end positioning Heinz milk formula, and thus adoption of the European high-quality milk. Chinese Government to develop the dairy industry has also issued a "reorganization and revitalization of the Milk Plan" and a series of relevant policies to support Cow, milk market in China one after another purchase, improved varieties of many cows.

Formula, process for comprehensive upgrade First synthetic milk from the early twentieth century, to the 60's gradual modification of the formula, developed to compare formula has reached an advanced level. The present formula, breast milk has reached almost the protein content, also added fatty acids, taurine, vitamins, minerals and other essential components of baby growth and development, and added to enhance the intellectual development of AA and DHA, in recent years many dairy enterprises in the milk powder can be added to enhance the immune prebiotics GOS. In addition to continuous improvement in the formula on all major brands have also been explored in the process, such as the famous baby Food enterprises Heinz Group, on the realization of their milk in iron, calcium microencapsulated make it easier to absorb. With the understanding of the role of breast milk composition, and physical and intellectual development of infants, formula milk will rise.

Market to pick up, have joined

09 years rush of competition for domestic and foreign brands in China baby milk powder market, a lot of milk powder produced before the enterprises do not have the market, for example, in China before the main Sell Heinz rice group, now also introduced a new formula developed by Heinz. Circulation Association China Jihong said non-staple food, mainly milk powder from China's vast market and growing confidence in the dairy industry recovery in 2009, the National Dairy products Output as 19.351 million tons, up 12.88 percent, the Chinese milk powder market is in full rebound. But Jihong also reminded the major milk companies, to fully analyze the market situation, careful positioning market positioning, to strengthen the base milk, raw milk quality, processing to Marketing Channel construction and other links of the management and control.

Heinz Milk Spotted Gaps In The Chinese Market, Safety And Health Concerns Into A Hot Spot

By: dpdp

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