Hidden Insider secrets of Shop Fittings

Walk into any clothing shop, food market, or department store and you'll see row after row of various products for sale

. Racks of clothing, shelves full of shoes, and shop counters stacked high with various items all display the vendor's wares for hopefully approving customer eyes. As it turns out, what's used to display retail products is often just as important to the sale as the products themselves. In fact, there's an entire industry devoted to the design and manufacturing of shop fittings.

Take the lowly mannequin, for example. She is one of the most visible of all shop fittings and one of the most important. The job of the display mannequin, in a window or on the shop floor, is to present the clothing positively without overpowering it in the eyes of the customer. Such a lofty task requires a specialized design plan.

Human proportions are key to display mannequins. In order to properly flatter the clothing while still looking realistic, careful attention is given to shoulders, hips, and chest areas. Facial details must be just enough to make them believable, but not so realistic as to cause problems for those with a mannequin phobia.

Design mannequins used by tailors, seamstresses, and clothing designers need less detail and are often just torsos. These torso-only models can be seen in shops as models for bathing suits and undergarments.

On the less aesthetic side of things are garment rails and racks. In most cases these pieces are strictly functional due to the fact that when filled, they are virtually unseen. Where special designs to come in, they are employed to display the clothing in a specific manner, such as a circular rack, which allows a lot of product in a compact and easy to browse space.

In the supermarket world, shop fittings are king when designing a new store or upgrading an old one. Store planners specifically map out what products will be displayed where with the idea of directing consumers through the store in a pre-determined pattern. Studies have shown that a store mapped out in a certain way can increase sales remarkably. But in order to do that, the store must have the proper shop fittings.

Finally, the one area where shop fittings has really become a science is at the supermarket. Numerous studies have shown that specific store layouts can increase food sales. Shop fittings are designed to display items in a pleasing way while at the same time helping to promote traffic flow in the desired pattern. To the casual shopper it may seem like a random placement of fittings, but the owner and designer have planned things to perfection.

So next time you're at a local shop, take a look at what's underneath all those products. You may be surprised.

Hidden Insider secrets of Shop Fittings

By: Aimee Howe

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