Viral marketing is the latest buzzword in internet marketing that gives people a
great platform of increasing brand awareness and other interesting marketing strategies. Viral marketing gives people a great chance of multiplying the marketing opportunities of free products or services over the internet.
At a time when online marketing is gaining great significance with each passing day it is only wise to use the viral marketing benefits to the optimum. Viral marketing gives people the chance to reprint / reproduce their articles on their web site, in their e-zine, newsletter, magazine or e-books.
For this to be successful it is important that the owner of the website provides all the relevant information at the bottom of the articles posted by him / her. In fact it is considered a very powerful tool for expanding business. It is important to give people the access to use freebies on products or services. Then the ads can be clubbed with the freebies.
When visitors participate actively in the discussion boards, you can use the viral marketing strategy to its best. If your website does not have a discussion board then you can do away with banner ad at the top pf the website.
Give people the opportunity to sign up for a new website on your server. By allowing people a free ad space you can have them highlight your banner ad at the top of their website. It would also be helpful if you allow people to add their link to your free web site directory.
The only thing that you must ensure is that they need to return a link back to your website. This serves as advertisement for your directory. The other interesting viral marketing strategy is to provide people with free online services like free e-mail, consultation through e-mails, search engine submissions etc.
It would also be helpful if you give away with your own software and just include your ad in the software program. Free web design graphics, fonts, templates or placing advertisements in free e-book are some innovative viral marketing strategies.