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Himfr Reports Domestic And Foreign Toy Manufacturers To Export Price Advantage Of Weak Inversion

Small amount of the lowest export orders, but again and again to the good domestic market

, which makes the world's largest toy production base in Guangdong, many of the factories have to give up foreign trade processing, develop new products to counter the cost pressure.

Gifts and toys today at the 107th Canton Fair Phase II onwards, the industry is expected to resume this session will show the growth in turnover, but the Shenzhen City Industrial Development Co., Ltd. Hua Kun Wu, general manager of Valley, but out of this session of Canton Fair. April 23, Valley Wu accept the "First Financial Daily" said in an interview, quit because he was from Germany and other places orders received feedback is not satisfactory, the European toy purchase is still relatively weak, is difficult to get export orders in Pearl River Delta to find a suitable processing plant, with a relatively high bid of Europe is not alone these factories are beginning to favor.

"A lot of factories engaged in domestic orders, the tight labor situation have time to take into account the export orders." Gu Wu said, before the large volume of export orders, higher unit price than national, sales of electronic remote control toys export value in China is over 10 % to 20%, factory like then, but now electronic remote control toys are very popular, the price is just the contrary. The European market is no apparent recovery in orders from overseas buyers is still under the small one, short one, in the case of raw materials are constantly rising prices, but also refused to accept the price increase, and the quality requirements steadily increase.

Export situation is complicated, do not rush valley military orders, but rather wait and see. Compared to Valley Wu, Guangdong, another large toy traders Lee on exports slightly more optimistic. Recently, he was interviewed, said that from the first quarter of this year, the export situation, better than the same period last year, but in general should be difficult to return to the level before the financial crisis.


He spoke of ordinary toys in Guangdong had risen to 1,500 workers a monthly salary to 1800 dollars, although the company has been in Hunan, Jiangxi to find some co-operation at a toy factory, a number of relatively lower cost, but raw material prices rose rapidly, so that greater pressure on companies .


View of the Canton Fair in recent years, mainly to small and medium buyers, Europe and the United States much of the current situation of large buyers, toy brand "good boy" has successive absence Fair. Children's Products Co., Ltd. Jiangsu good boy electric car division general manager Zhao Lei in an interview yesterday that the company is now mainly through foreign Toy Shows to find Yi Xie quality big clients, the current export things were going well in the first quarter over 50% of exports growth, but, like other toy companies, cost pressures are also high.

Just when the financial crisis erupted in September 2008, the world's largest chain retailer Wal-Mart to the "good boy" business out of another difficult, demanding "good boy" to which the sales price of an umbrella stroller down from 11.99 U.S. dollars to 9.99 U.S. dollars. This is likely to become a money-losing business, the result is "good boy" through the design without affecting the quality of case removed three stents, will cost about 10 points lower, access to 2 million vehicles in the order. Today, the cost pressure for the attack, Zhao Lei talking about, this one is different pressures are rising prices of raw materials, plastic rose in recent months, about one to two percent, while non-ferrous metal prices have gone up by 3 percent within six months, the company recently once the price has been raised, taking into account the expectation of RMB appreciation, etc., may introduce new products, price increases again.

Customs statistics show that 1 in March of this year, China's toy exports of 1.57 billion U.S. dollars, up 21.8%. Given the international demand for toys and other non-necessities such as multiple factors have not fundamentally improved, the toy industry is relatively conservative growth forecasts for this year. China Toy Association recently released report pointed out that the world toy market in 2009 grew by about 4%, is expected to continue to grow in 2010 by 4.5%.

by: stefasuan
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