I have always enjoyed creating invitations and flyers for different events
. I am pretty confident when it comes to those types of things. I did these things for our business and felt like it was effective advertising. Then we needed to do banners for our business and so I figured I could easily do it and get our point across to the public. We spent the money and had the banners done and when they were all done I found that there were several things that I wished I would have done differently.
I used a color that was hard to read as you drove down the road. Then the font looked nice on paper, but when it was large it was really hard to read. Between the choice of the color and the font we lost a lot of effectiveness immediately. Then I quickly learned that with a flyer or a menu or an invitation you can put a lot of information on it easily. With a banner you want a few strong key words and that's it. You don't want a lot of writing on a banner that people are trying to read as they drive down the road. We didn't put a ton of writing, but it was definitely too much.
At that point I realized that there is a major difference between doing flyers and invitations and a banner or other business advertising. Stop and think about the billboards that you read driving down the freeway. Say you are driving down the freeway in San Francisco. What things are you seeing or reading? Have you ever gotten information that you used or referred someone else to? There isn't a ton of information on those billboards, but the information that you do read or see is effective and most of it is unforgettable. It can definitely make a difference with the image that you have on your advertising too.
Over the years there have been times that we have needed additional banners or other large advertisements for a school event or a business thing and I have been wise and hired the experts. I turned to graphic designers who do get it and know how to do these things professionally. I have always been pleased and it has been effective and beneficial. If you are willing to spend the money then you mine as well choose to do it the right way. Whether you need graphic design for your business in San Francisco or Chicago it's best to hire the experts.