Ambassador, one of the oldest car in the Indian market which borrows most of its
styling cues from Morris Oxford series III (Ambassador) is all set to be launched in a completely new avatar in the Indian market. The new Ambassador will carry not only a latest generation engine but also a revolutionized look and design. Where the new Ambassador will be rolled-out to clock volumes in the mass segment, the older one will continue to be manufactured for taxi segment.
According to a statement given by company's chairman C K Birla to a leading Indian news daily, the new Amby will have a retro design and sport cutting-edge engineering to compete on comfort and value for money. He added that overseas experts have been roped in for the metamorphosis and the new version will be ready by January-February 2011 for test trials and is expected to undergo validation by May so that commercial production can begin next July. According to industry sources. where the original dimensions of the car will be maintained, the exterior of the car will go under a considerable change that includes redesigning by the European auto-styling experts. Besides the exterior, the interior will also witness a comprehensive up-gradation. According to company, the new Ambassador will carry 3 engine options including a BS-V compatible 1.5L engine, a 2.0L diesel and a 2.0L petrol engine.
All of these engines are claimed to be powerful performer as well as highly fuel efficient. On the other hand, company's MD Manoj Jha was reported as saying that the new car will be a sibling of the Ambassador but the change will be so holistic that it will be a completely different vehicle. He added that overseas technology firms are working on each aspect of the car to ensure the vehicle is on a par with contemporary vehicles on Indian roads in terms of built quality and reliability.