Home Appliances Under The Monopoly Of The Diversity Of Channels Breakthrough

In China, perhaps-year-old kids know that the United States and China

Suning

. Consumers also know that RT-Mart, Carrefour, Wal-Mart, the major supermarket chains sell home appliances, but when they need to purchase home appliances products, their minds the idea of the first flash is to the country or the United States Su Ning, which is China's home appliance channel the present situation, the strong brand chain stores accounted for most consumers minds.

Never an industry as today's Chinese home appliance industry, general, large chain stores and even deformities in firm control of distribution channels, China

Car

And high-end luxury goods industry well into the retail store business model of the times, including the channel very high concentration

Home

Industry is not the same Which supermarkets have the final say. B & Q, IKEA and other home outside the chain of hypermarkets in these still settled in Chinese roots, and in the Chinese home appliance channel not work

Best Buy

Can not shake the Gome and Suning; Taiwan's Tsann Kuen is out. In the end what factors contribute to the chain stores in mainland China today, predators, the future of China's home appliance channel will be going?

Corner? Beyond

For the first time, beyond the department store chain supermarkets mode Yetai

Stores Yetai this name, led by 80 after the consciousness of mainstream consumer groups have gradually blurred the generation born 90 years may be more unfamiliar to this term, but in 80 years, China's reform and opening up, commodity Basin It is the main force in this department Yetai sales model. Hou then the fast moving consumer goods and durable consumer goods such as household appliances are mostly carried out in the department store transactions.

With the development of market economy, department stores Yetai can not meet the increasing consumer demand, sales of department store format has started to occur in Evolution mode. January 1, 1987,

Huang Guangyu

Founded in Beijing, the first to operate various household appliances based Gome. The less than 100 square meters of shops, now has become China's largest home appliance retail chain enterprises.

According to Gome, Suning first half of 2009 report shows that the impact of such events by Huang Guangyu, 2009, the country shut down U.S. 110 stores with low efficiency, the current number of 779 stores, compared to 847 Suning stores have been declined. Another home appliance chain,

Five Star

Also in Jiangsu, Anhui, Zhejiang, Shandong, Henan, Sichuan and Yunnan provinces has seven nearly 170 professional chain stores, large home appliance chain empire almost occupied the domestic secondary market 80% market share.

Any business model has its own advantages and disadvantages of home appliance chain stores are no exception. High-speed continuous expansion for many household appliances enterprises the cost too much to bear, network marketing opportunity in this mall came into being.

The second time, the network beyond the chain stores can Mall

Century network appliance to a survey, of people in the online purchase of home appliances, 43% of people did not go to the store read the sample. Those who have grown up "after 90", "After 80" who even "have not been to the store," proud. Consumption habits of these populations can expand quickly

Electronic

Market demand for business space.

2006, the sales system from Amoi leave Zhi-founder of the century, the whole electrical network, in February 2007 began selling the official website

Flat Panel TV

. Out from the traditional home appliances manufacturer, he had the urge to e-commerce only ignorant, many things not considered. 3 years down, he did not expect sales growth so fast that in 2007 total sales of only a few million, in 2008 became a 100 million yuan in 2009 sales expected to reach 300 million yuan.

The appliance to another online shop?? "Jingdong Mall," the head of the East, said Liu Qiang, "currently in the U.S., online retail home appliance home appliance retail size of the total size of 6%, South Korea is as high as 12%, while China only 1%. "appliances, in his view the future of Internet sales may soar extremely wide space. From 2004 to 2008, Jingdong Mall's retail sales every year to keep the size of more than 2-fold increase, from 10 million yuan to grow to 1.4 billion. Started to engage in early 2007 Jingdong appliances, the first product on television, to be completed in August 2007 the whole of the home appliances category expansion. June 2008, Jingdong Mall's monthly retail sales of home appliances has reached 40 million yuan, compared with 2007 has increased 10 times.

Home Appliances Under The Monopoly Of The Diversity Of Channels Breakthrough

By: qoqo

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