Homogeneous Building Materials Stores For Customers To Come To Die Is Tantamount To - Building

The past, Home Store marketing materials advertising model is outside

, waiting for the consumer home. Homogeneity in all supermarkets increasingly serious today, advertising has done loudly, consumers looked at the East Look West is still at a loss, people of insight that the door would be akin to waiting to die.

Villa in the capital to operate, Luxury , Hotels, apartments and other world famous Beijing-based home building materials, building materials out of Trade Building, the first proactive step would have been a competition between 51 companies settled in the composition of capital first home building materials

1 Cooperation , Interactive store marketing alliance, a collective force to the Beijing high-end package of projects, the villa project initiative to promote such objectives. This heralded a change in marketing model home store was officially launched. Bridge building material business alliance

Marketplace Beijing Building Materials Trade the 12th birthday just spent less than 1 month later, on March 23 to 51 set vendors settled in the building trade under the banner of building materials, announced the establishment of the first marketing alliance capital.

The inauguration day, the reporter noted that participate in the brand marketing alliance, including 12 years as the building material trade grew up on the horizon, Jin Qitai old brand, but also to establish flagship stores in USA and the United States standard, Sweden Parkside Italian bees and other world-renowned brand, there is new too and settled in the United States up to the Italian Supreme and other new brand, created for the luxury of a villa, luxury, hotels, apartments offer top-brand alliances home building supplies. Usually home building materials may be competing vendors in this marketing alliance had become partners. 51 brands of joint attack, enough to make any selective high-end real estate projects, "Amoy" to the most appropriate product. Beijing Building Materials Trade

Yi Wang Jun, general manager, said the marketing alliance members are settled more than 130 companies from building a selection of 51, is a dynamic alliance, the future should survival of the fittest. He stressed in particular within the Union, must be solidarity and avoid vicious competition. "If anyone engaging in vicious competition, we will remove him from the league, clear out the building."

Be directed at high-end real estate projects

Home building materials business in the 51 form marketing alliance set up the scene, there are three companies signed with the Beijing Building Materials Trade Building, which Beijing China Development Financial Properties Ltd. is a high-end real estate Yinghai La Baie Du Noble, China Villa net is a villa community information distribution center. An obvious sign that this new alliance is to form the overall package, will sell their products to meet the specific building product positioning property projects.

As marketing alliance, according to the Secretary-General of the Beijing Building Materials Trade Building, Vice President Chen Qiuying introduction, marketing alliance is a manufacturer and vendor, vendors, and building cooperation between the interactive marketing organization, resource sharing, complementary advantages, fair competition , the principle of mutual benefit. Union set up, the buildings will be positive and high-end real estate and decorating company has established close cooperative relations to a high-end real estate company organized to start on-site promotional activities, the buildings will also use the advantages of building information and resources for manufacturers to provide more better Project Project information to help manufacturers get orders.

In fact, building materials, building trade has had a lot of companies directly involved in the initiative to the real estate market. According to the Beijing Technology & Trade Co., Ltd. Dong Chen Hongyuan Chen Hong, general manager introduced her to establish flagship stores in the building less than one year, but the project was no small gains, while the current may run up to her bathroom and other products have been successfully into the moon castle, mansion and other items of wealth, most recently into the Beijing Hotel, Building B Reconstruction project.

"In the past we are going it alone, there are building materials building trade structures of interactive marketing platform, our business will do bigger and more powerful." Chen's argument has been recognized real estate agency. Director of Sales La Baie Du Noble Beijing Yinghai Li Qin said that at present the project to do a lot of fine houses Decoration , And the past, many owners choose to trade building materials products, if they can tour "home delivery" to the owners and interaction will be significant benefits. Changes in marketing patterns

Marketplace We all know, capital marketing model home store, through radio, television or newspapers published a large number of advertisements to promote good quality, excellent management, low price and then wait for the consumer home. With the increasing number of stores, products become increasingly homogeneous, consumption of streaming a serious impact on the popularity of stores, some stores have become "cold front pommel thin" operating bleak. In such a severe form, almost all manufacturers are carrying out a private door to door service, but has become a showcase store windows. The first building to store materials for the economic and trade platform for manufacturers build a marketing platform for the collective package, targeted to the building of the target customers?? Villas, hotels, apartments and other high-end real estate project launched targeted marketing, new business opportunities will undoubtedly grab .

According to statistics, in 2001 after the newly opened store in Beijing is not a native is successful, the integration of home building materials stores in the ascendant. Beijing Building Materials Trade Building, Yi Wang Jun, general manager of analysis, the domestic building materials industry, Beijing, Shanghai, this city has begun to decline, by 2010, Beijing will mark the winter home building materials market. In this situation, there is no innovation would die to form marketing alliance, is a unique innovation that can come to the front of the other stores, set the wisdom of this market to do high-end home building materials do Great.

Industry believes that Beijing has experienced home building materials sector, the concept of war, the brand war, price war shuffle, actually home, building materials, building trade, Blue King Lai House, outside the city honest, Jimei, and other leading Meikailong store location has been relatively clear, the next thing is how targeted to dig out your target customers, marketing has become a priority. Beijing Building Materials Trade and brand companies to form a marketing alliance, variable wait for customers to come to active-site sales, this store is home to the capital a marketing mode change signal. In the new round of competition, who grasped the marketing, who is strong. For more information

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