Hosting Tips, The Importance Of Web Hosting For Interactive Marketing
Hosting Tips, The Importance Of Web Hosting For Interactive Marketing
When you choose a Web host, it only makes sense that you take things such as price and technology into consideration, but these are most definitely not the most important factors. Basing your decision on these factors alone can result in you choosing the wrong host, and choosing the wrong Web host can prove to be devastating in terms of your interactive marketing initiatives.
How do you choose a hosting company? One of the most important factors when choosing a host is determining which tools and services they support and don't support.
What site measurement tools does your host offer? Most of the better hosting companies have established relationships with some of the most respected Web analytics vendors. This in turn allows them to offer their customers things such as statistics and Web analytics bundled into the cost of their hosting packages. Remember, if these are lacking with your chosen host, you'll end up having to pay a third party a premium for your Web analytics package, and that is something you want to avoid.
Many people choose a particular host because their packages include a site building tool? This can be a great thing for businesses don't have Web development resources, but one also needs to be aware that this will almost certainly impact one's Search Marketing initiatives.
Most WYSIWYG site building applications make optimizing your site for the search engines very difficult at best, with most actually hurting your chances of achieving necessary search engine rankings. These tools in many cases actually prevent Search Engine Optimization (SEO) best practices from being incorporated into your website.
Many eCommerce solutions are not supported by certain hosting companies, so therefore this is something you need to think about. Perhaps your host offers eCommerce packages, but are you sure you want to use one of those? If not, you need to find out if your host supports the eCommerce solution you intend using.
While website tools and services are important, consistent and reliable email delivery is even more critical to many. How well does your host fight spammers? To emphasize the importance of this let me explain further. Emails from innocent, non-spamming companies can be blocked unknowingly if the company's Web host is on a blacklist due to a lack of protection of its email servers.
Server uptime and downtime is also a very serious issue you need to look at. Even a little bit of downtime can cost you money in terms of lost business. Yes, downtime is not something you want to have to put up with, but we can all tolerate it within reason, On the other hand, if your host is down frequently, or for long periods of time, you could essentially end up loosing a significant amount of money as a result.
In addition to server uptime, there is server performance to consider. As we all know Web visitors aren't going to wait for pages to download. Many hosts pack their shared servers with too many websites. This not only causes downtime, but can cause poor server performance.
Another example why server performance is of so much importance - let's say you are paying out a huge amount of money for a top notch Pay Per Click (PPC) Campaign. If your pages are taking forever to load, many visitors arriving at your site will simply leave even before they've seen your landing page, which means you're paying for those clicks for nothing.
In summary, choosing a web hosting company is more complicated than just comparing the traditional features such as disk space, bandwidth and price. This decision can have a significant impact on your eMarketing initiatives. Do your homework and make sure your host supplements your online marketing initiatives versus creating barriers that work against them.
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