How A Local Seo Company Can Improve Your Sales
Advertising as a small business used to involve putting flyers through doors
, featuring in local newspapers and magazines and submitting your business information to directories like the Yellow Pages or BT Business. These days while some of those things are still very relevant, the internet has made most of them obsolete.
Advertising for a local business, especially those that offer services like plumbing, electrical services or repairs have now become less a case of sending out information to a large market and hoping your name sticks and more a case of having enough online presence so that when somebody searches for your market sector in your town, its your website that appears.
In many cases this means that spending money on making sure your website ranks highly on search engines like Google is actually way more important than spending money designing a website or cramming it full of features, yet so many businesses are happy to pay web designers and programmers huge sums of money to establish a business site, holding none back for
Search Engine Optimisation (SEO) and other forms of marketing to enable that site to reach customers.
SEO isnt strictly the same as advertising, but a good
local SEO strategy will result in more visitors to your website. That means more conversions, and more people taking down your phone number and address, just like they used to do in the old days of the Yellow Pages and signs in shops.
There are some basics things that a webmaster can do to improve overall SEO on any website, such as making sure content is keyword rich, targeting the right keywords, having good linking structures and using H1, H2 header tags wisely. However, Local SEO goes beyond simply optimising a site with methods that apply to just about every page.
Thats why some SEO companies have diversified their products and produced Local SEO packages fronted by people who know all about making local businesses rank high on Google and other popular search engines. These SEO agencies focus on making a website rank highly not across the world or even across a country; simply within the range of the businesses potential customer base, usually a single town or county.
This way you know that any money spent on you SEO campaign is going to be targeting hits from people who live within range of your business and are likely to visit your store or use your services.
Getting ranked on that all important first page in Google takes a lot of time, hard work, dedication and expertise that many small business owners dont have time to commit themselves to, even if they do have the technical skills.
Unlike in paper business directories where money means exposure, nobody can pay for good results in the search engines, and any attempt to try to trick the system can result in a ban from sites like Google altogether. A good Local SEO strategy conducted by an ethical SEO company is by far the best route for small business to take.
The best news about Local SEO is that because targeting a single town is a lot easier than trying to target a whole country, businesses can usually find very affordable packages for SEO campaigns. Although some long term investment is needed, if enough focus is placed on Local SEO the amount of potential customers it will pull to your website and your business will easily pay for itself.
by: kingpinseo
Easy Ways to Generate Sales Leads Quickly Why the Answers to Most Sales Objections Fail to Win the Order How to Turn Sales Objections about Delivery Times to Your Advantage Beat Your Sales Doing This When Using Twitter Introduction To How To Get More Sales Through Twitter Why You Need the Correct Mindset to Successfully Overcome Sales Objections How To Motivate Successful Salespeople 10 Easy Ways To Increase Sales How Behavioral Merchandising and Product Recommendations increase sales and conversion rates How to Get More Sales in 5 Easy Steps Best Practice Sales Techniques for Overcoming Sales Objections Why is Handling Sales Objections Feared in Selling? Sales Objections Master Class