How A Website Can Benefit Your Company

How A Website Can Benefit Your Company

How A Website Can Benefit Your Company

Surprisingly, the number of small business organizations without websites is 62%. That is what entrepreneur.com pegs it at. Without doubt, to increase profits and stimulate business growth, it is important to sell one's product to as many people as possible. To sell to many people, I know of no business tool that can do better than a website and its newsletter. A website is not only a must-have tool to increase profits but also stimulate quick business growth. How a website helps, is the topic of discussion in this article.

With a website an entrepreneur is able to attract unlimited number of clients world wide. A website can be accessed in many parts of the world where there is internet. Prospects are able to view products on line. They could be converted into buyers just there on the website. If a businessman is able to increase his conversion rate, it means he can increase his profits and stimulate business growth. Compare the role of a website to that of a shop in a local community!

The number of working hours a website offers its owner is 24 per day. A local businessman has about 8 hours per day. By offering 24 hours service per day, a website is able to create more profits. This profit could be ploughed back for business growth. The increase in profits is more pronounced if a website is selling downloadable material like e-books. Clients buy on line using credit cards.

One little known technique of increasing profits and stimulating business growth is creation of high profile good warm human relations with clients. High qualifications do not match the importance of warm human relations in business. Well written web pages with some FREE gifts like e-books, courses and newsletters can go a long way in creating such relationships. Once the relationship is created, your clients will never hesitate to buy from you and they will do so again and again. You will have won their trust. Let me, therefore, stress that a website should be accompanied by a newsletter. If you send it out at regular times, you will keep in touch with your clients. When this relationship is maintained through a newsletter that offers good niche content you could sell to your subscribers through adverts.

How does one get subscribers to his newsletter?

On one's website put a free report that people see value in. Alternatively one could offer a FREE e-book of high value to your target audience. To get this free e-book or free report they must subscribe to your newsletter so that they receive it in their e-mail boxes. You will get many newsletter subscribers depending on how valuable your website visitors find your content. To keep your newsletter subscribers long continue providing valuable newsletter content.

A website is able to attract more and more clients through article marketing. This strategy can reduce paid for advert costs. What I mean by article marketing is that, as the owner of the site you should write FREE articles which you post on syndication sites. The articles must have author's bio link. This is the part that promotes the website owner. Those interested in your article could clink on the link provided and arrive at your site. Once at your website, they could be interested in some products you offer.

It is surprising that although a website is a very important business tool, 62% of small companies do not have any. A website, accompanied by a newsletter, is a must-have business tool. A website enables the owner to sell to the world, operate 24 hours per day, makes it easy to collect payments through credit cards, creates warm client relationships and offers a cheaper type of marketing --- article marketing.

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