How Anyone Can Get 200+ Prospects Fast!
6 STEPS For ANYONE To Find 200+ Prospects and Get Others To Pay For Everything - Including Sending Out 10,000 Brochures.
Gerry Robert is the author of 5 bestselling books includingThe Millionaire Mindset.You can get his 4 NEW videos for FREE. Each one is jam-packed with tactics that will teach you how anyone can become an INSTANT AUTHORITY anduse that to boost income, sales and profit. (Limited Time Only!) www.instantauthoritytoday.com
This article will show you exactly how to attract 150 to 300 prospects who are predisposed to buy what you are selling and how to get others to pay for the entire promotion. We have done this successfully all over the world - IT WORKS!!!
The biggest challenge in any business is to find people who are predisposed to buy what you are selling. I've been teaching for years now to move away from cold calling because it's too time consuming and too tough emotionally.
I would rather have one person call me than me call 100 people. Most business people agree and tell me that they would sell more if they could only get in front of more people who are predisposed to buy what they are selling.
This article will show you how to attract between 150 and 300 such people using a seminar and how to get others to pay for EVERYTHING.
In a nutshell, here's how this program works. You will host a seminar, hire a great speaker, send out 10,000 brochures using a unique method, have sponsors pay for everything, get the speaker to endorse you from the stage, and follow-up after the event.
Step 1: Identify Your Target Market
The first step is to spend time evaluating who your ideal prospect is. I know this sounds like basic stuff but I can tell you that far too many salespeople and business owners think that they sell to "EVERYONE." What you want to do here is think about the ideal person who might buy what you
are selling and think about what problems would they currently have. What issues are they currently dealing with? Where are they at in terms of deciding to buy what you sell? Consider all the demographic factors, (age, education, status, position, income, etc.).
The more you know about your Ideal Prospect, the easier it will be to attract them to a seminar. If you cheat on this step, you will lessen your potential for success.
Step 2: Design a Seminar To Attract Your Ideal Prospects
The idea here is to find a seminar topic that will attract your ideal prospect will respond to. In Step 4, you'll see exactly the mechanics of getting him to the seminar but you should think about designing
the right type of seminar.
The Seminar Objective
Seminars are one of the best ways to grow any business. I've used seminars to:
- Build a database
- Generate leads
- Qualify serious leads
- Sell products/services
- Book appointments
- Attract Investors
- Create Public Relations
- Recruit Salespeople
What do you want to accomplish by the end of this seminar? Do you want to actually sell things at the seminars? Book appointments? Recruit people?
So, think about what you want to accomplish. The above list is possible but you should rank them in priority. If at the seminar, your #1 objective is to book one-on-one appointments, your approach will be different than if you wanted to simply generate leads. Both are applicable but one might be
more important, and will dictate your approach.
The Topic
The topic of the seminar is of ultimate importance. We have conducted "How To Increase Revenue In Your Beauty Salon Seminars" in Singapore and had a phenomenal success. Our client sold an $8,000 piece of equipment to beauty salons. She knew that beauty salon owners would respond to the "Increase Revenues" topic. One thing to make sure about this seminar is that it must be informational NOT commercial in nature. The seminar must be a first rate seminar and not a two hour sales pitch. You must deliver what you promise.
Keep everything in a "prospects" point-of-view. They couldn't care less about you, your company, your products or services. Think of a topic they would be interested in. Don't get stuck in your industry. Karl Ruban, a Canadian financial planner is using our "SALES-BOOSTER Internet
Marketing Seminar" to attract people to his practice. The people who come out to this seminar are exactly who he wants to reach. What do all the other financial planners do seminars about? Financial Planning. So, to be different, consider things from the prospects view point.
The Speaker
You will need a speaker who is qualified to speak on the subject. Since I'll show you in Step 3 how to get someone else to pay for everything including the speaker's fee, you should select someone who is very qualified for the task, preferably an author or someone with credentials to pull an audience. This is really important because of the way we are going to promote this seminar. You want someone who is credible and someone who's credibility you can borrow and cash in on.
Make sure that they are willing to help you with your objectives at the seminar. You will want him/her to endorse you, your company, your products at the seminar and help you sell the audience.
Step 3: Get Sponsors To Pay For Everything
For some people this part of the program is too much to believe but trust me that we have done this all over the world for all kinds of companies and every cent was raised from sponsors. If this is done right, this part will be a breeze. We had an entrepreneur in a small town in the Texas sign up all
the sponsors for our seminar using this format in about 3 weeks.
Essentially what happens is that you price everything out and then divide that among the sponsors.
Sponsorship Kit
You will need some document to help sell the sponsors. We use a Sponsorhip Kit. Nothing too fancy but one which answers all the questions for the potential sponsor. Here is the Table of Contents for our The Sponsorship Kit
Table of content
# 1.0 Introduction
# 2.0 Objectives of the seminar
# 3.0 Who Attends - Statistics
# 4.0 The Next Event
# 5.0 Seminar Content
# 6.0 Sponsorship Benefits
# 7.0 12 Reasons Why You Should Become A
# Sponsor
# 8.0 How To Make This Seminar A Success (for Sponsors)
Selling sponsors is a lot easier than most people think. The Sponsorship Kit will tell them everything they will get as a Sponsor which might include things like, the mailing list, an endorsement from the speaker, an exhibit booth at the back of the seminar room, a logo on all promotional materials.
Step 4: Promote The Seminar Using My Fail-Proof Method
This is worth it's weight in GOLD. We've spent 10 years and millions of dollars learning this.
First off, your goal is to attract 150 - 300 hot prospects to a seminar and have a highly credible speaker give a great seminar of interest to your target market and have that speaker help you with your seminar objective. You don't want to make money from ticket sales. This is vital... The
seminar is not FREE but we don't charge. Let me explain.
The brochure and tickets will have a price on them. We find that a $199 price for a 3 hour seminar pulls best. Here's what to do:
a) Print 10,000 2 colour brochures about the seminar. It should have details about the speaker, topic, location, registration, including price.
b) Print 10,000 seminar tickets, 2 colours with gold foil stamping. This is very important. You want this to look impressive.
c) Print 10,000 2 colour letters inviting people to your seminar. The gist of the letter states that as host you have a few complimentary tickets available for this $199 seminar and if they fax this letter back right away they can get in for FREE.
d) Print 10,000 one colour envelope to hold all the above. All of this is mailed to your target market.
Step 5 Conduct the seminar.
Be sure to have communicated early with the speaker that you are counting on them to help you meet certain seminar objectives. Get a clear understanding about this before you actually finalize with the speaker. You must feel comfortable that the speaker can help you sell from the stage. The reason this is so important is because if the speaker is really credible, it will accrue to you. They can say things about YOU that you can't about yourself. When I'm on stage and I tell the audience to buy your product because I think it's the best I've ever seen and because of the fabulous price you are offering that product at the seminar.... they act! They trust a credible speaker.
During our seminars for example, we will actually sell the sponsors' services during the seminar. Our most popular seminar is THE SALES-BOOSTER Internet Marketing Seminar. Since I show actual websites and how to make them profitable, I download the sponsors' websites into my computer, so I can demonstrate them in the seminar.
Allow the sponsors to exhibit at the back of the room. Have a break at half time to allow the participants to mingle with them. We find that a 3 hour seminar works best for what we want to accomplish. People must feel like they got a great seminar. It must come off like a normal $199 seminar for this to work properly. At the end of the seminar, THE SPEAKER, not you, should do a short presentation for whatever the seminar objective is. I have endorsed clients, sold website packages, booked appointment for serious prospects, raised investment money, recruited salespeople, sold all kinds of
products for clients using this format. Make sure your speaker is comfortable doing this and is good at it.
Step 6: Follow-up Relentlessly.
Immediately after the seminar, a letter should go out from THE SPEAKER. Since you are hiring them, in essence, to be your spokesperson, send out a letter to everyone present from the speaker, restating the offer of the seminar. Let's say at the seminar you offered the participants a package of
goods for a certain price for "TODAY ONLY" Well, this follow-up letter can go something like this,
"Dear _________, thanks for attending my seminar the other day. As you will recall, I mentioned that (host company) was offering (Seminar offer) for a 25% discount if you bought today. Well, they have agreed to extend the offer for another 1o days. So, take my suggestion and give them a call...." You get the idea. It's basically, a way to get additional benefit from the speaker.
Whatever method you choose, you must follow-up quickly. Every day after the seminar those leads will get cooler and cooler. If you wait two weeks to contact them, you will have lost much of the momentum caused by the seminar.
Gerry Robert is the author of 5 bestselling books includingThe Millionaire Mindset.You can get his 4 NEW videos for FREE. Each one is jam-packed with tactics that will teach you how anyone can become an INSTANT AUTHORITY anduse that to boost income, sales and profit. (Limited Time Only!) www.instantauthoritytoday.com
How Anyone Can Get 200+ Prospects Fast!
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