How Brand Advertising Is Redefined Through Internet And Mobile Devices?

Mobile phones and internet devices are both considered as two latest means of launching a brand promotion campaign

. Redefining brand advertising in a customised and personalised manner, internet and mobile ads currently rule the roost amongst the varied tools of modern advertising.

In the following paragraphs some ways of advertising through mobile and internet are discussed.

Some well established ways of mobile advertising

Mobile Advertising covers any promotion activity which is carried out through a mobile device. Those who deploy mobile ad campaigns are known as mobile advertisers. Some ways of mobile advertising include SMS ads, wap ads, ARBT ads, gaming Ads, Bluetooth Ads etc.

SMS mobile advertising is the commonly adopted practice of mobile advertising. Through Mobile SMS advertising, advertisers target specific customers based upon demographic surveys. BULK SMS is one of the forms of Mobile SMS Advertising. Mobile Advertisers use particular software to launch BULK SMS campaigns. The number of customers who are targeted for BULK SMS campaigns range from 1 to 50,000 and mobile advertisers can send upto 20 lakhs SMS (s) per day.

Some famous ways of online advertising

Before discussing the various aspects of banner advertising, it is a must to understand the underlying objective of ADSERVER INDIA. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advert (banner ads, viral ads etc) will appear, how many times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver. ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites.

Banner ads as an effective way of online advertising

Banner advertising is the most famous as well as effective form of advertising through online or internet media. Banner Ads are widely accepted form of advertising. Internet advertisers use banner ads to promote their clients brand or business. Proven as effective and affordable by various online advertising professionals, the importance of banner advertising keeps increasing day by day. The standard ad sizes of banner ads are provided below-

Leader board 728 by 90

Full banner/ Impact banner- 468 by 60

Normal banner- 150 by 150

Thin Skyscraper- 120 by 600

Standard skyscraper- 160 by 600

For your better understanding, some forms of banner ads are explained below-

CPM Banner ads- CPM Banner Ads are commonly used by online advertisers. Such ads make good a banner on someones website and pay the owner each time a visitor sees.

PPC Banner Ads- PPC Banners ads as the phrase suggests, (as an advertiser) you only pay when visitors click on your banner.

Keyword banner ads- These ads are keyword specific. As an advertiser you specify your keywords accordingly to which the banner will appear. For example if you are running a mobile advertising company, keywords may include Mobile SMS Advertising, SMS campaign, Mobile advertising etc. Keyword banners are used to target a specific market. The cost of such banner ads are quite expensive however such ads provide beneficial branding as well as promotion for the brand.

by: tdimobilead

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