How Can I Find Out How Much Traffic My Competitor's Site Receives?

Online business is more like the offline ones with high requirements of marketing campaigns

. The only difference is that the whole marketing effort made on the internet is meant to bring potential customers to a website. With hundreds of sites created in a particular niche, every internet marketer need to understand that 80% of his or her efforts should be channeled to staying ahead of the competition in their niche. One internet marketing tool required for this is that of an effective competitor research. In order to surpass your competition, you need to understand what your competitors are doing. The major factor you should be concerned with is how much traffic your competitor's site is receiving.

There are several commercial and free tools in the market that you can use to get a detailed report on how your competitor's traffic is doing. You can choose between these free and commercial options or you can combine the tools. They will not only feed you with the traffic rate or number per certain period of time but will also provide you with a clear in-depth analysis on how this traffic are gotten on daily basis and many more.

One of the most favored and effective tool used to analyze traffic is Alexa. This tool, however, will not reveal the number of visitors gotten by a site within a range of time, but it will tell you the website's ranking based on total web visits. The ranking of a certain website is the result of a three months calculation. Comparing the ranking of your site and that of your competitor will undoubtedly reveal the traffic picture of your site. Alexa is a simple and easy to use tool employed by many internet marketers doing competitor research.

StatBrain is still another quality internet marketing tool available. It offers a service which tells you the actual number of visits to your competitors' site on daily basis. Hence if you require a detail daily traffic data on your competitor, StatBrain is your answer. Armed with this data, you are provided with the cumulative information that gave rise to the Alexa ranking earlier.

Google Ad Planner will also provide a more accurate traffic picture of your competitor's site. This tool is used with the "begin research tab" which you will use to search the URLs of your competitor's sites. The result is a detailed traffic breakdown on the URL that you entered.

by: Scott P Gallagher

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