Increasing the net profit is the prime goal of a business
. We can address this either by reducing cost of operation or/and increasing volume of sales. Traditionally speaking, point-of-sale (POS) systems focus mainly on the method of reducing cost of operations.
POS systems help retailers through the automation of insignificant tasks, thereby reducing their overhead. Nowadays, the next-generation POS systems even help the retailers to increase their sales, thereby increasing profit. In most cases a simple handheld barcode scanner like ls2208 added to the check out till can drastically increase through
The feature-rich new POS systems help retailers increasing the volume of their sales as well as improving geographical reach. With the help of these new features, it has become possible to have better customer satisfaction and new sales channels in the internet; as a result, sales volume is increasing and overhead costs decreasing. With virtually a limitless potential, the retailer enjoys a much higher RoI (return on investment) with the increase of sales.
The following are some of the features of the latest POS software which help retailers increasing the volume of their sales:
(i) Integrated eCommerce the new shop platform independent of time or geography
(ii) Auctions the new sales and marketing channels
(iii) Modules for telephone and sales order
(iv) Better customer service provided by CRM
(v) Low-cost fast promotional campaigns through integrated mass e-mail
(vi) Improving customer loyalty through reasonable club pricing
(vii) Use of credits for improving customer loyalty through revolving accounts receivable (A/R)
(viii) Points rewards programmes to improve customer loyalty
(ix) Creating an in-built software for gift card sales and redemptions
(x) Cashiers are given indicative selling prompts
(xi) Print receipts showing marketing messages
(xii) New devices for signature capture displaying marketing messages
The POS system for the next generation not only increases the efficiency of the retailers as marketers but it also helps to expand their geographical reach. A POS system properly implemented can result in reduced marketing expenses and at the same time can increase the volume of sales.