How Cell Phone Marketing Is Gaining Ground With Local Mobile Monopoly

How Cell Phone Marketing Is Gaining Ground With Local Mobile Monopoly

ABI Research is a market research goliath which is located in New York. The mobile marketing industry is still referred in its 'wild west' years by this marketing research firm. Nonetheless, predictions by ABI research indicate that by the year 2013, major player in world's marketing and advertising will be mobile marketing industry. Local Mobile Monopoly and like products has offered ground for mobile marketing to build up at a faster rate.

ABI Research executed a survey in 2008 that found the fact that consumers were more than likely to accept mobile marketing campaigns that can offer something valuable to them. Mobile marketing messages were opposed by more than one-half of total respondents. 70% of respondents stated that receiving ads at their hand held devices may become more considerable if they get a freebie. They were asked if something free will be offered to them, will they change their opinion. 'No' was the first general response, but consumers were ready to alter their attitude about mobile marketing quickly if an incentive is thrown by the advertiser.

The company discovered that mobile marketing is fast gaining ground in Europe and that it's starting to catch the attention of entrepreneurs in the U.S. and Canada. Substantial strides have been made in this up and approaching market by Yahoo, Google, Nokia and other similar large players. In the 1990's latter part, a very reminiscent transpired in internet marketing which has been noted by ABI as they researched the fact that Admob, Millennial Media and similar relative newcomers are rapidly becoming important players as advertisement networks and software for the industry are being produced by them.

It was also found that many big name companies are embracing mobile marketing as a much needed part of cross-media advertising campaigns. That's why companies are now reaching out to products such as local mobile monopoly to get their foot in the door when mobile marketing goes wild. Even though mobile marketing had initially been looked at as being off-limits by advertisers, it is now seen as an excellent way to bring a personal aspect to targeting consumers.

Mobile marketing first emerged in Japan and South Korea when companies began to collect cell phone numbers to send wanted or unwanted content. This form of advertising is at distinct levels of maturity-dependent on the industry and nation. While mobile marketing is fairly well established in Europe and Asia, the U.S. market is just starting to emerge with important players taking the stage.

In the UK, there has been a very significant growth of mobile coupons with an estimated three million Britons who have already redeemed coupons they accepted on their cell phones. Thanks to a rather boldface mobile marketing push from top British brands, the popularity of mobile coupons has increased six-fold. This previous summertime Coca-Cola Great Britain (CCGB) paired with digital voucher firm i-movo to operate a mobile coupon campaign in the United Kingdom that resulted in 87% of the coupons being redeemed, making it the number one most successful United Kingdom mobile coupon campaign in British history. If you're a company and haven't begun gaining ground on mobile marketing, then you should take the step of getting local mobile monopoly right now so you can catch up and gain ground with mobile marketing.

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