How Directory Assistants Helped A Texas Bank With Their Yellow Pages Ads

Enlisting directory assistants to tackle phone book advertising saved a Texas bank

from having to deal with multiple Yellow Pages sales representatives. The bank's marketing director said that phone book advertising had gotten out of control. More phone books kept popping up, which meant more sales representatives knocking on the bank's door.

The directory assistants specialized Yellow Pages advertising consultants who manage a company's Yellow Pages advertising freed up time for the marketing director, time that she had spent fielding each salesperson's calls and appointments. She simply directed each sales rep to the directory assistants, and they handled the rest. These hired consultants dealt with every aspect of phone book advertising, leaving her time to focus on marketing the bank.

Yellow Pages contracts are often confusing and leave businesses overwhelmed when it comes time to renew each ad rather than try to figure out any changes or new programs, some people just sign the new contracts to avoid the hassle. Directory assistants have found in their extensive experience that between confusing ad codes and competitive sales reps the whole process can be intimidating and overwhelming for businesses. The directory assistants take all the confusion and frustration away from their clients by handling each and every step of renewals and by keeping clients informed along the way.

Not only did the directory assistants save the Texas bank the time and frustration of ad renewals, but they also saved the bank on the bottom line. These hired consultants show businesses like the Texas bank how to save 40% - 80% annually on Yellow Pages advertising. This has resulted in annual savings ranging anywhere form $3,000 to $1,000,000 for businesses.

Looking at the ROI of each phone book's ad is often where the directory assistants start to evaluate current ad campaigns successes and setbacks.

Directory assistants also analyze the type of listing a business like the Texas bank in each phone directory. They work with the advertisers to determine if their current program is meeting their needs and look at ways to implement a more cost-effective ad campaign.

The aggressive sales tactics instilled by Yellow Pages sales reps can be time consuming and costly for businesses like the Texas bank. The sales reps are not paid to help advertisers reduce costs and save time. Just the opposite in fact. They earn high commissions off what advertisers spend and are motivated to sell the biggest ad, whether or not it yields a high response for advertisers or not.

Directory assistants work with these frustrated advertisers like the Texas bank to get the biggest bang for their buck in Yellow Pages advertising. While the phone book reps push for bigger ads, directory assistants help clients build more cost effective ads. These specialized consultants take care of all communication with the Yellow Pages sales reps and help clients free up more time to take care of business critical tasks.

The directory assistants know the ad codes, heading and directory selection, consumer usage patterns, yellow page strategies, price structures, discount plans and closing dates. They use and share all of their knowledge with clients that are looking for a better way to stay in front of their target audiences.

by: Michael Cody

POST COMMENT

Where Am I? Points To Find Cheap Blue Bridesmaid Dresses Farming- The Best Way To Grow Nutritious Vegetables Do You Know What Is Products Report? Know Three Phase Transformers More Intricately Sudhir Pai Cpa Helps You Retain Peace Of Mind Une Robe Rouge Pour Le Bal? Une Robe Noire Pour Le Bal? Agile Project Management System- Breaking Away From The Stereotypes ! Swtor - Dealing With Swtor Account It Is Reasonable To Skip Classes How To Choose The Right Debt Management Company Manipulation In Marriage Swtor - Registering For The Swtor Accounts