How Do Seo Rankings Work?

Firstly, what are SEO rankings? SEO stands for search engine optimization

. SEO helps to improve websites interactions with their users and also with many different search engines on the internet. The more SEO compliant that your website is, the higher up the rankings it will show when somebody searches for a relevant word that could link into your own site.

In order to make your website more compliant with SEO rankings and rules, sometimes only small changes will be required. When a lot of these small changes are made to your website, they will all work together and could vastly improve your rankings on the internet.

An important point to start on is to give the pages of your website unique titles which are always very accurate. The more specific you can be, the better and if you can do this for every page, the improvements will be clear. By creating tags for these pages, when a search is done online by a potential user, the words within that tag will be the ones that are shown in the first line of the results.

Try to make use of what are called description meta tags. This tag gives search engines a small summary about what each page is about. If your actual page title is only short, you can use the description tag to provide more details, and thus, give more descriptive words for the search engine to work on.

Improving the overall structure of your website address can also help to aid your SEO rankings. By giving the most creative and descriptive name to it, it will not only assist in keeping the site a lot better organized but it can also help your rankings. For example, if you have a website selling birthday cards and you name it www.birthdaycards.com, when those two words are searched, it will bring up many results. However, if you call it www.homemadecardsforalloccasions.com it will have many more and more relevant words to search on.

If you can also improve the browsability of your website then it will make visitors to your website more satisfied as searching for exactly what they require will be much simpler and easier. It is important also to think about what your root page will be, this is usually the homepage. It is the page where visitors first come to so they must be able to navigate around the rest of the website from that point.

Creating compelling content is of the most important parts of making a successful website. Even if you manage to attract visitors through good SEO rankings, if they arrive and find that the website is written in bad English or contains only a few pieces of information hat they require, they will soon go elsewhere.

The next most important factor of your SEO compliant website is using good imagery and photos. The name of the pictures is important as any words embedded into the website coding can be searched on also. If the user does not have picture viewing enabled, then they will see the file name instead.

by: Lance Thorington

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