Search Engine Optimization : Using Keywords In Page Url And Lesser Tags

One of the trusted, times tasted, and very useful method of search engine optimization is using the keywords in the URL of your webpage

. For instance if your URL is something like the seoarticles.org then you can add the keyword, say automobile at the end of it or in the middle giving it a meaningful name.

Remember; use of keyword in page URL may not give you results as good as using the same in the domain name. But it will certainly help improve your CTR. When many sites link up to the page, the rankings will consequentially improve a lot. Especially when the anchor text is identical to the URL, it will get bold on the search results displayed by search engines. In result the click through processes will improve considerably. However, the value may not be as high as putting the keywords in tags or domain names once again. An important factor to be taken into consideration is the webpage and the number of words, dashes and slashes you use.

On the other hand placement of the keywords in H2, H3, and HTML tags also works quite well in targeting the companion keyword or key phrases in relation to the main world. However you have to remember that the values and weight given to the tags keep changing frequently and at times the H2 or H3 tags can become more important than the H1 tags. In truth the importance depends on the aspects such as the search engine and what the viewers are looking for and all such other aspects.

When you use the keywords inside HTML tags or the image tags it helps the slow browser as the images may not be displayed but the keyword would be visible to the server. These advance SEO techniques would help you to improve ranking in search engine. Alts and title tags are useful as links as anchor text but are not very useful for the web searches. Yet they can improve the experience of the user to a great extent.

by: Gilbert Steves

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