How Do You Come Up With A Good Classified Ads?

Although describe as short and sweet, coming up with a good classified ad can be extremely difficult

. After all, it is hard to grab the attention of people, especially when youre not the only one trying to do so. This means that once you get someone to read your ad, it will be hard to that person to let go. You can do this by using effective classified ads.

So how do create good classified ads?

Here, one can apply the basic advertising and communication models. A good classified ad should manage to get the attention of the reader, make the reader become interested with the subject of your ad, make him desire the subject of the ad, and make him compelled to take actionthe action that the ad wants the person to make.

Needless to say, you cannot do spark interest from people if you do not get their attention. And you do through the title of the classified ad.

The title of the ad should be short. However, your ad title should be shorter than usual if your ad is short. The titles length should approximate the length of the ad; otherwise, it would look out of place. Remember that the title is your one and only chance to attract the audience youre trying to getwhich means you have to mind your audience when writing your ad title.

When you have attracted your audience, you have to make them interested with what you are promoting. A good trick to get people to take notice: instead of listing down all of the features of the product or service, merely emphasize its benefit. Benefit answer one crucial question: why should people get your service or product in the first place? For instance, everyone knows the features of an iPhone; therefore, what you should do is tell the people the benefits of the iPhone you are selling. If your iPhone is cheaper than the iPhone units available in the market, then thats your benefit.

Next is desire. How would you make people desire your product or service? Simple: by highlighting what it can do for them! Benefits merely highlight why your product or service is better; desire speaks on a personal level. If you dealing with mass-produced products such as an iPhone, for instance, this is where you can emphasize some of the key features of the product. Highlight how it has both the features of a mobile phone and a music playerand how this can be convenient for anyone who uses both gadgets regularly. This is easier when promoting a product that isnt mass produced, like an e-book or a home cleaning service.

Lastly, you have to make sure it will be easy for interested individuals to take action, Make sure your contact number is placed prominently on the classified ad. If one has to go to a specific website to get the product, the link has to direct them to the specific page where they can avail of the productnot your websites homepage.

by: Micheal Taylor

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