How Do You Decide The Mix Of On-page Seo And Link Building?

In SEO one of the most common issues that gets mentioned time and time again is one

of how does one know how much time to spent on on-page optimisation and what time should be devoted to link building. This can seem to be a very difficult question to the web owner who is completely new to SEO and unfortunately not every SEO firm reads from the same book when it comes to dishing out advice. More often than not this advice is either inaccurate or has some other motivation behind it.

By on-page optimisation we are referring to it in its broadest sense. So this is basically any change that is made to the website directly including meta information, structure, content and code.

The SEO who doesnt know (or cant be bothered with) link building is likely to recommend plenty of on page work whereas a company with a good link building setup in place, and high prices, is foreseeably going to advise a good dose of link building.

The actual answer to this question is definitely a depends. And by this we mean the amount of link building versus on-page SEO will vary according to the situation or state a website finds itself in.

In order to determine what dosage fits the patient so to speak we will create 4 stereotypical situations a website may be in,

Mr. Established Website

70% On Page / 30% Link Building

This website will be overall a good apple with a strong reputation and decent overall content and isnt necessarily in a bad state or seemingly requires help with optimisation. However out dated keyword research, on site errors and a host of small things can make this site a bucket of huge potential that is not being fully realised.

Mr. Perfect Website

30% On Page / 70% Link Building

This is the website built by the man (or woman) that has absolutely followed the rule book to a tee. They now want to expand things further and get that extra potential from the site but are unsure of where to go. The task now is to keep content development going but to focus a lot more on good link building.

Mr. Black Hat

10% on page / 90% link building

Ok this guy hasnt necessarily done black hat on purpose or intended to pull one on Google but either way they are in the situation of falling foul of Google due to underhand practises that have resulted in a ranking drop. This may have come about due to paid links, link farms or too many low quality links but to name a few....

The next stage to get out of this SEO black hole is an extensive link building campaign with a bit of on page development on the side just to keep up to date.

Mr. Disorganised

90% On Page / 10% Link Building

This guy has lost the plot and completely screwed up the basics of the website making errors in everything from content duplication or thin content, keyword stuffing, too many ads, bad internal structure, blocked paths and so on.

Before even thinking about links this shambles has to be sorted out first so therefore its all about on page work for now!

by: seouk2012

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