How Does Banner Advertising Work?
The purpose of a banner is based on three major aspects
, one being a short lived yet powerfully effective promotional item. The other is the temporary placement for a permanent sign. And the last one is a marketing tool for business presentations. Whether you're getting banner printing services in San Diego, or banner printing anywhere, it is important to know the difference between temporary and permanent signage.
A vinyl banner, which is the standard type of banner, is designed to be a temporary form of signage. Even though vinyl banners are designed to last between six months, and on up to five years, depending on the amount of exposure to the sun and weather, and the quality of material used on the substrate, it is still considered a temporary sign.
Banner Advertising
One form of banner advertising that is extremely effective, is to build a custom banner offering a promotional product, item or service, and hang it in the best view from the highest traffic placement on your building. Sometimes office buildings are unfortunately built in low visibility areas, which in that case, it often turns out to be beneficial for a person to ask the business owner of one of the adjacent buildings, that may have more traffic, for a spot to place your banner on their building. They often are open to the idea if it doesn't interfere with their business, and if you can offer them some sort of incentive like placing their business cards in your office and sending them referrals, it could be well worth the trade.
The next way to effectively use a banner in your banner advertising campaign, is when you are moving into a new location, and you don't quite have the funds or the time to put up a permanent sign, so instead, you put up a printed banner or a standard cutout banner in its place, to let people know you are in business.
Custom Banners
Banners are like the rest of your advertising. They can either hurt your business or help your business. The standard banner is with a white background and attractive colored letters, but when you want to take your advertising up a notch, and improve the image of your business, it is highly recommended to place your logotype, company phrase, and full color background on an attractively designed banner, and place it in the highest visible and legal location as possible, where most people can see it.
Once you start implementing custom designs in to your banners, business cards, postcards, websites and branding, you will begin to notice that your business improves in image, response and remembrance from prospects and repeat clients. You don't want to miss out on those clients that came to your location, bought something from you, and then forgot your name and where you are because there weren't banners or signage there to help them remember your location.
Marketing tools for presentations
For an MLM distributor, a network marketer, a sales speaker, a traveling band, a promotional event, a school meeting or any other event where you are presenting yourself and your company or organization, a printed custom banner can prove solidly beneficial for increasing your results during your presentation.
A very beneficial and useful tool for doing small group presentations or large packed congregations is to print a 6'x2' or 10'x3' vertical banner with a custom design, that helps articulate with images and wording, the key points you want to convey to your audience. These are great marketing tools because you can simply get an indoor or outdoor banner stand, prop it up, and you have a traveling, professional, presentable business. Just don't forget the speaker!
How Does Banner Advertising Work?
By: The SaW Team
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