How Does Google Instant Benefit Users

Hot on the heels of the real time search with Google Caffeine comes Google Instant

. So how does Google Instant benefit users? It is a way to search the Internet in an easy and quick manner.

Real Time Search Editing

The ability to edit search queries in real time is quite an innovation and is exactly what Google Instant offers. It may not sound like much but when you actually experience searching with Google Instant, the speed and ease will blow you away.

Information is exploding in the world, and according to Jonathan Effrat, Google's Product Manager, the world's digital content will soon cross the zettabyte barrier. But with innovations such as Google Instant users can get to the information they need in the shortest possible time. Google claims that Google Instant can help users save 2 to 5 seconds for every search.

Faster and More Personalized Search

What slows down the search process is the user. The time required to type in the search query and click "enter" is the major cause for the delay. If users get to see the results as they type, it would save them considerable time. While individuals consume around 300 milliseconds between keystrokes while typing, they need only a tenth of that time 30 milliseconds to glance at the results that come up at the bottom of the page. This is the basic understanding that prompted Google to develop Instant.

SEO in the Era of Google Instant

Google Instant's impact on SEO is a highly debated matter. But what is clear is that since pages are still ranked and results appear based on these rankings, SEO will continue to be important. Professional SEO service providers will help businesses employ the right SEO strategies to adapt to the change.

With predictions based on probable keywords calculated by recording the letters entered by the user, SEO strategies must take into consideration popular search queries in order to successfully adapt to the quick search and real time search editing brought about by Google Instant.

How Does Google Instant Benefit Users

By: Bob Kruse

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